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Winning in service marketssuccess th...

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Wirtz, Jochen.

Winning in service marketssuccess through people, technology and strategy /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Winning in service marketsJochen Wirtz.
其他題名:	success through people, technology and strategy /
作者:	Wirtz, Jochen.
出版者:	Singapore ;World Scientific Publishing,c2017.
面頁冊數:	1 online resource (xvii, 684 p.) :ill.
標題:	Service industriesMarketing.
電子資源:	http://www.worldscientific.com/worldscibooks/10.1142/Y0002#t=toc
ISBN:	9781944659066 (electronic bk.)

Winning in service marketssuccess through people, technology and strategy /
Wirtz, Jochen.

Winning in service marketssuccess through people, technology and strategy /[electronic resource] :Jochen Wirtz. - 1st ed. - Singapore ;World Scientific Publishing,c2017. - 1 online resource (xvii, 684 p.) :ill.

Includes bibliographical references and index.

ISBN: 9781944659066 (electronic bk.)

LCCN: 2016007496Subjects--Topical Terms:

187344
Service industries
--Marketing.

LC Class. No.: HD9980.5 / .W546 2017

Dewey Class. No.: 658

Winning in service marketssuccess through people, technology and strategy /
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020 $z 9781944659042 (hardcover)
020 $z 9781944659059 (pbk.)
035 $a 18995455
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050 0 0 $a HD9980.5 $b .W546 2017
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245 1 0 $a Winning in service markets $h [electronic resource] : $b success through people, technology and strategy / $c Jochen Wirtz.
250 $a 1st ed.
260 $a Singapore ; $a New Jersey : $b World Scientific Publishing, $c c2017.
300 $a 1 online resource (xvii, 684 p.) : $b ill.
504 $a Includes bibliographical references and index.
588 $a Description based on print version record.
650 0 $a Service industries $x Marketing. $3 187344
650 0 $a Branding (Marketing) $3 266407
650 0 $a Customer relations. $3 202164
856 4 0 $u http://www.worldscientific.com/worldscibooks/10.1142/Y0002#t=toc

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