國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Bricks to clickswhy some brands will...

Feinleib, David.

Bricks to clickswhy some brands will thrive in E-commerce and others won't /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Bricks to clicksby David Feinleib.
其他題名:	why some brands will thrive in E-commerce and others won't /
作者:	Feinleib, David.
出版者:	Berkeley, CA :Apress :2017.
面頁冊數:	xiv, 156 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Electronic commerce.
電子資源:	http://dx.doi.org/10.1007/978-1-4842-2805-0
ISBN:	9781484228050$q(electronic bk.)

Bricks to clickswhy some brands will thrive in E-commerce and others won't /
Feinleib, David.

Bricks to clickswhy some brands will thrive in E-commerce and others won't /[electronic resource] :by David Feinleib. - Berkeley, CA :Apress :2017. - xiv, 156 p. :ill., digital ;24 cm.

Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary.

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today's most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution. What You'll Learn: Learn the best practices in e-commerce of the world's leading brands and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize online sales by understanding the key metrics you need to measure and optimize.

ISBN: 9781484228050$q(electronic bk.)

Standard No.: 10.1007/978-1-4842-2805-0doiSubjects--Topical Terms:

189326
Electronic commerce.

LC Class. No.: HF5548.32 / .F45 2017

Dewey Class. No.: 658.054678

Bricks to clickswhy some brands will thrive in E-commerce and others won't /
LDR:02573nmm a2200313 a 4500 001 514880
003 DE-He213
005 20170522045152.0
006 m d
007 cr nn 008maaau
008 180126s2017 cau s 0 eng d
020 $a 9781484228050$q(electronic bk.)
020 $a 9781484228043$q(paper)
024 7 $a 10.1007/978-1-4842-2805-0 $2 doi
035 $a 978-1-4842-2805-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5548.32 $b .F45 2017
072 7 $a KJS $2 bicssc
072 7 $a BUS090030 $2 bisacsh
082 0 4 $a 658.054678 $2 23
090 $a HF5548.32 $b .F299 2017
100 1 $a Feinleib, David. $3 700330
245 1 0 $a Bricks to clicks $h [electronic resource] : $b why some brands will thrive in E-commerce and others won't / $c by David Feinleib.
260 $a Berkeley, CA : $b Apress : $b Imprint: Apress, $c 2017.
300 $a xiv, 156 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary.
520 $a Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today's most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution. What You'll Learn: Learn the best practices in e-commerce of the world's leading brands and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize online sales by understanding the key metrics you need to measure and optimize.
650 0 $a Electronic commerce. $3 189326
650 0 $a Business planning. $3 199822
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Online Marketing/Social Media. $3 739541
650 2 4 $a Branding. $3 779366
650 2 4 $a Corporate Communication/Public Relations. $3 737145
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-1-4842-2805-0
950 $a Business and Management (Springer-41169)