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Introduction to Google Analyticsa gu...

Kelsey, Todd.

Introduction to Google Analyticsa guide for absolute beginners /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Introduction to Google Analyticsby Todd Kelsey.
其他題名:	a guide for absolute beginners /
作者:	Kelsey, Todd.
出版者:	Berkeley, CA :Apress :2017.
面頁冊數:	xiii, 141 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Web usage mining.
電子資源:	http://dx.doi.org/10.1007/978-1-4842-2829-6
ISBN:	9781484228296$q(electronic bk.)

Introduction to Google Analyticsa guide for absolute beginners /
Kelsey, Todd.

Introduction to Google Analyticsa guide for absolute beginners /[electronic resource] :by Todd Kelsey. - Berkeley, CA :Apress :2017. - xiii, 141 p. :ill., digital ;24 cm.

Chapter 1: Overview -- Chapter 2: Blogalytics -- Chapter 3: Getting Traffic for Analytics -- Chapter 4: Reviewing Performance of Campaigns -- Chapter 5: Fun with eCommerce Analytics Part I: Shopify -- Chapter 6: Fun with eCommerce Analytics Part II: AdWords -- Chapter 7: Fun with eCommerce Analytics Part III: Gumroad -- Chapter 8: Exploring Google Analytics Certification.

Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You'll Learn: Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification.

ISBN: 9781484228296$q(electronic bk.)

Standard No.: 10.1007/978-1-4842-2829-6doiSubjects--Uniform Titles:

Google Analytics.
Subjects--Topical Terms:

310900
Web usage mining.

LC Class. No.: TK5105.885.G66 / K45 2017

Dewey Class. No.: 658.872

Introduction to Google Analyticsa guide for absolute beginners /
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