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Augmented reality and virtual realit...

Jung, Timothy.

Augmented reality and virtual realityempowering human, place and business /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Augmented reality and virtual realityedited by Timothy Jung, M. Claudia tom Dieck.
其他題名:	empowering human, place and business /
其他作者:	Jung, Timothy.
出版者:	Cham :Springer International Publishing :2018.
面頁冊數:	xi, 384 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Augmented reality.
電子資源:	http://dx.doi.org/10.1007/978-3-319-64027-3
ISBN:	9783319640273$q(electronic bk.)

Augmented reality and virtual realityempowering human, place and business /
Augmented reality and virtual realityempowering human, place and business /[electronic resource] :edited by Timothy Jung, M. Claudia tom Dieck. - Cham :Springer International Publishing :2018. - xi, 384 p. :ill., digital ;24 cm. - Progress in IS,2196-8705. - Progress in IS..

Part I: Augmented and Virtual Reality in Tourism -- Part II: Augmented and Virtual Reality in Retail and Fashion -- Part III: Augmented and Virtual Reality in Business, Marketing and Storytelling -- Part IV: Augmented and Virtual Reality in Healthcare and Defence -- Part V: Augmented and Virtual Reality Design & Development -- Part VI: Augmented and Virtual Reality in Industry.

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.

ISBN: 9783319640273$q(electronic bk.)

Standard No.: 10.1007/978-3-319-64027-3doiSubjects--Topical Terms:

372874
Augmented reality.

LC Class. No.: QA76.9.A94 / A94 2018

Dewey Class. No.: 006.8

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