國立高雄大學圖資館 |

Language: English

Back

The corporate reputation of multinat...

Huber, Cathrin.

The corporate reputation of multinational corporationsan analysis of consumers' perceptions of corporate reputation and its effects across nations /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The corporate reputation of multinational corporationsby Cathrin Huber.
Reminder of title:	an analysis of consumers' perceptions of corporate reputation and its effects across nations /
Author:	Huber, Cathrin.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2018.
Description:	xx, 181 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Corporate image.
Online resource:	http://dx.doi.org/10.1007/978-3-658-19764-3
ISBN:	9783658197643$q(electronic bk.)

The corporate reputation of multinational corporationsan analysis of consumers' perceptions of corporate reputation and its effects across nations /
Huber, Cathrin.

The corporate reputation of multinational corporationsan analysis of consumers' perceptions of corporate reputation and its effects across nations /[electronic resource] :by Cathrin Huber. - Wiesbaden :Springer Fachmedien Wiesbaden :2018. - xx, 181 p. :ill., digital ;24 cm. - Handel und internationales marketing retailing and international marketing. - Handel und internationales marketing retailing and international marketing..

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers' corporate reputation perceptions is given. Contents The Moderating Role of Institutional Country Differences on Corporate Reputation Effects Institutional Country Distances and Firm-specific Resources as Moderators of Corporate Reputation Effects National Culture Approaches as Antecedents of Corporate Reputation Perceptions Target Groups Students and researchers focusing on international marketing, corporate branding and in particular on corporate reputation Executives and managers interested in the successful management of corporate brands About the Author Dr. Cathrin Huber received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.

ISBN: 9783658197643$q(electronic bk.)

Standard No.: 10.1007/978-3-658-19764-3doiSubjects--Topical Terms:

235990
Corporate image.

LC Class. No.: HD59.2

Dewey Class. No.: 659.285

The corporate reputation of multinational corporationsan analysis of consumers' perceptions of corporate reputation and its effects across nations /
LDR:02292nmm a2200289 a 4500 001 528514
003 DE-He213
005 20180611161914.0
006 m d
007 cr nn 008maaau
008 181030s2018 gw s 0 eng d
020 $a 9783658197643$q(electronic bk.)
020 $a 9783658197636$q(paper)
024 7 $a 10.1007/978-3-658-19764-3 $2 doi
035 $a 978-3-658-19764-3
040 $a GP $c GP
041 0 $a eng
050 4 $a HD59.2
082 0 4 $a 659.285 $2 23
090 $a HD59.2 $b .H877 2018
100 1 $a Huber, Cathrin. $3 800966
245 1 4 $a The corporate reputation of multinational corporations $h [electronic resource] : $b an analysis of consumers' perceptions of corporate reputation and its effects across nations / $c by Cathrin Huber.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2018.
300 $a xx, 181 p. : $b ill., digital ; $c 24 cm.
490 1 $a Handel und internationales marketing retailing and international marketing
520 $a Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers' corporate reputation perceptions is given. Contents The Moderating Role of Institutional Country Differences on Corporate Reputation Effects Institutional Country Distances and Firm-specific Resources as Moderators of Corporate Reputation Effects National Culture Approaches as Antecedents of Corporate Reputation Perceptions Target Groups Students and researchers focusing on international marketing, corporate branding and in particular on corporate reputation Executives and managers interested in the successful management of corporate brands About the Author Dr. Cathrin Huber received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.
650 0 $a Corporate image. $3 235990
650 0 $a International business enterprises. $3 183603
650 0 $a Consumer behavior. $3 185170
650 0 $a Brand name products. $3 202795
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Branding. $3 779366
650 2 4 $a International Business. $3 724621
650 2 4 $a Market Research/Competitive Intelligence. $3 731061
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Handel und internationales marketing retailing and international marketing. $3 759824
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-19764-3
950 $a Business and Management (Springer-41169)