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Contemporary case studies on fashion...

Chow, Pui-Sze.

Contemporary case studies on fashion production, marketing and operations

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Contemporary case studies on fashion production, marketing and operationsedited by Pui-Sze Chow ... [et al.].
其他作者:	Chow, Pui-Sze.
出版者:	Singapore :Springer Singapore :2018.
面頁冊數:	xiv, 243 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Fashion merchandising.
電子資源:	http://dx.doi.org/10.1007/978-981-10-7007-5
ISBN:	9789811070075$q(electronic bk.)

Contemporary case studies on fashion production, marketing and operations
Contemporary case studies on fashion production, marketing and operations[electronic resource] /edited by Pui-Sze Chow ... [et al.]. - Singapore :Springer Singapore :2018. - xiv, 243 p. :ill., digital ;24 cm. - Springer series in fashion business,2366-8776. - Springer series in fashion business..

Part I: Fashion Production -- Chapter 1: Technological advance in fashion product development -- Chapter 2: Sustainable fashion supply chains -- Part II: Fashion Retailing and Marketing -- Chapter 3: Globalization and brand management -- Chapter 4: Retail franchising in emerging markets -- Chapter 5: Brand development in China -- Chapter 6: Social media marketing of fashion brands -- Chapter 7: Multi-channel strategy -- Part III: Fashion Business Operations -- Chapter 8: Big data and business analytics in the fashion industry -- Chapter 9: RFID adoption in the fashion industry -- Chapter 10: Fashion business as a social enterprise.

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.

ISBN: 9789811070075$q(electronic bk.)

Standard No.: 10.1007/978-981-10-7007-5doiSubjects--Topical Terms:

364818
Fashion merchandising.

LC Class. No.: HD9940

Dewey Class. No.: 687.0688

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520 $a This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
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