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Media influencebreakthroughs in rese...

Information Resources Management Association,

Media influencebreakthroughs in research and practice /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Media influenceInformation Resources Management Association, Editor.
其他題名:	breakthroughs in research and practice /
出版者:	Hershey, Pennsylvania :IGI Global,[2018]
面頁冊數:	1 online resource (xi, 538 p.)
標題:	Mass mediaInfluence.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3929-2
ISBN:	9781522539308 (ebook)

Media influencebreakthroughs in research and practice /
Media influencebreakthroughs in research and practice /[electronic resource] :Information Resources Management Association, Editor. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xi, 538 p.)

Includes bibliographical references and index.

Section 1. Law and politics. Chapter 1. Social media: an emerging tool for political participation ; Chapter 2. Presidential rhetoric and news rhetoric ; Chapter 3. One of many tools to win the election: a study of Facebook posts by presidential candidates in the 2012 election ; Chapter 4. Microblogging and the news: political elites and the ultimate retweet ; Chapter 5. Occupy rhetoric: responding to charges of slacktivism with digital activism successes ; Chapter 6. Attitudes of university students voters towards political messages in social media ; Chapter 7. Adoption of social media as communication channels in government agencies ; Chapter 8. Determinants of social media impact in local government ; Chapter 9. Media, democracy, and political change in developing countries ; Chapter 10. Beyond web 2.0. social media and urban educated youths participation in Kenyan politics ; Chapter 11. Grassroots political campaign in Russia: Alexey Navalny and transmedia strategies for democratic development ; Chapter 12. Persuasive communication from a military force to local civilians: a cognitive treatment of PsyOps messages based on the elaboration likelihood model -- Section 2. Marketing, advertising, and management. Chapter 13. Social media and business: in search of missing links ; Chapter 14. Influence of corporate social media in strategic decision processes ; Chapter 15. Visualizing social network influence: measurement and case studies ; Chapter 16. Evaluating social media: towards a practical model for measuring social media influence ; Chapter 17. The influence of social media on teamwork aspects: introduction of a conceptual model to measure the influence social media has on teamwork ; Chapter 18. Factors promoting social CRM: a conceptual model of the impact of personality and social media characteristics ; Chapter 19. The influence of leadership and strategic emphasis on social media use of regional nonprofit organizations ; Chapter 20. Influence of social media marketing on the brand image of organizations in the hospitality industry of Sri Lanka ; Chapter 21. Online gambling advertising and the third-person effect: a pilot study ; Chapter 22. Referencing in the virtual world: a study -- Section 3. Media literacy and ethics. Chapter 23. A discourse on mass media and society ; Chapter 24. The neuroscience of social television ; Chapter 25. Old media, new media, and public engagement with science and technology ; Chapter 26. Civic cultures and skills in European digital rights campaigning ; Chapter 27. Social media engagement: reshaping the consumption patterns of generation Y Caribbean and Latin American consumers ; Chapter 28. An assessment of media contribution to behaviour change and HIV prevention in Nigeria.

Restricted to subscribers or individual electronic text purchasers.

"This book is a comprehensive reference source for the latest scholarly material on the effect of media on cultures, individuals, and groups. Highlighting a range of pertinent topics such as social media, media ethics, and audience engagement"--

ISBN: 9781522539308 (ebook)Subjects--Topical Terms:

291241
Mass media
--Influence.

LC Class. No.: P94 / .M36155 2018e

Dewey Class. No.: 302.23

Media influencebreakthroughs in research and practice /
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