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Fashion and textilesbreakthroughs in...

Fashion and textilesbreakthroughs in research and practice /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Fashion and textilesInformation Resources Management Association, editor.
其他題名:	breakthroughs in research and practice /
出版者:	Hershey, Pennsylvania :IGI Global,[2017]
面頁冊數:	1 online resource (xi, 540 pages) :ill.
標題:	Clothing tradeManagement.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3432-7
ISBN:	9781522534334 (ebook)

Fashion and textilesbreakthroughs in research and practice /
Fashion and textilesbreakthroughs in research and practice /[electronic resource] :Information Resources Management Association, editor. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (xi, 540 pages) :ill.

Includes bibliographical references and index.

Section 1. Consumer engagement and CRM. Chapter 1. Predicting behavioral intentions toward sustainable fashion consumption: a comparison of attitude-behavior and value-behavior consistency models ; Chapter 2. Materialistic values and impulsive behavior in the purchasing process between genders ; Chapter 3. The shop of the future: bridging the online/offline experience gap in fashion retail through virtual reality ; Chapter 4. Involving customers through co-creation: an approach from the fashion industry ; Chapter 5. Managing and influencing consumer behavior to become a worldwide leader in the apparel industry ; Chapter 6. Strategies for luxury fashion brands' targeting the young audience: how to link celebrity endorsements and brand extensions with social media -- Section 2. Digital innovation. Chapter 7. Developing forecasting model in Thailand fashion market based on statistical analysis and content-based image retrieval ; Chapter 8. Fashion technology and the development of new business models ; Chapter 9. Design and development of intelligent decision support prototype system for social media competitive analysis in fashion industry ; Chapter 10.Fashion retail innovation: about context, antecedents, and outcome in technological change projects ; Chapter 11. Brand personality, social status, and physical vanity in building luxury fashion branded apps ; Chapter 12. Branding, marketing, and design: experiential in-store digital environments ; Chapter 13. Fusion of artisan and virtual: fashion's new world opportunities -- Section 3. Education, ethics, and management. Chapter 14. Information and knowledge management perspective contributions for fashion studies: observing logistics and supply chain management processes ; Chapter 15. Using a social network game as a teaching tool for visual merchandising ; Chapter 16. Cognitive processes in fashion design: designing of modelling projects for the visually handicapped ; Chapter 17. Cross-cultural management of the European textile and clothing industries: application of Hofstede’s cultural dimensions ; Chapter 18. Fashion brand management: fashioning value through CSR -- Section 4. Manufacturing and logistics. Chapter 19. Green strategy for production of antimicrobial textiles ; Chapter 20. Mastering fashion supply chain management and new product development in the digital age ; Chapter 21. End to end supply chain planning for a fashion retailer in India ; Chapter 22. Electrotextiles: a novel product for the textile industry ; Chapter 23. Online distribution strategies: a mix of globalization and diversification in the fashion market..

Restricted to subscribers or individual electronic text purchasers.

This book is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation.

ISBN: 9781522534334 (ebook)Subjects--Topical Terms:

711140
Clothing trade
--Management.

LC Class. No.: HD9940.A2 / F3675 2018e

Dewey Class. No.: 677.0068

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505 0 $a Section 1. Consumer engagement and CRM. Chapter 1. Predicting behavioral intentions toward sustainable fashion consumption: a comparison of attitude-behavior and value-behavior consistency models ; Chapter 2. Materialistic values and impulsive behavior in the purchasing process between genders ; Chapter 3. The shop of the future: bridging the online/offline experience gap in fashion retail through virtual reality ; Chapter 4. Involving customers through co-creation: an approach from the fashion industry ; Chapter 5. Managing and influencing consumer behavior to become a worldwide leader in the apparel industry ; Chapter 6. Strategies for luxury fashion brands' targeting the young audience: how to link celebrity endorsements and brand extensions with social media -- Section 2. Digital innovation. Chapter 7. Developing forecasting model in Thailand fashion market based on statistical analysis and content-based image retrieval ; Chapter 8. Fashion technology and the development of new business models ; Chapter 9. Design and development of intelligent decision support prototype system for social media competitive analysis in fashion industry ; Chapter 10.Fashion retail innovation: about context, antecedents, and outcome in technological change projects ; Chapter 11. Brand personality, social status, and physical vanity in building luxury fashion branded apps ; Chapter 12. Branding, marketing, and design: experiential in-store digital environments ; Chapter 13. Fusion of artisan and virtual: fashion's new world opportunities -- Section 3. Education, ethics, and management. Chapter 14. Information and knowledge management perspective contributions for fashion studies: observing logistics and supply chain management processes ; Chapter 15. Using a social network game as a teaching tool for visual merchandising ; Chapter 16. Cognitive processes in fashion design: designing of modelling projects for the visually handicapped ; Chapter 17. Cross-cultural management of the European textile and clothing industries: application of Hofstede’s cultural dimensions ; Chapter 18. Fashion brand management: fashioning value through CSR -- Section 4. Manufacturing and logistics. Chapter 19. Green strategy for production of antimicrobial textiles ; Chapter 20. Mastering fashion supply chain management and new product development in the digital age ; Chapter 21. End to end supply chain planning for a fashion retailer in India ; Chapter 22. Electrotextiles: a novel product for the textile industry ; Chapter 23. Online distribution strategies: a mix of globalization and diversification in the fashion market..
506 $a Restricted to subscribers or individual electronic text purchasers.
520 $a This book is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation.
650 0 $a Clothing trade $x Management. $3 711140
650 0 $a Fashion merchandising. $3 364818
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3432-7