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Transmedia marketingfrom film and tv...

Zeiser, Anne.,

Transmedia marketingfrom film and tv to games and digital media /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Transmedia marketingAnne Zeiser.
其他題名:	from film and tv to games and digital media /
作者:	Zeiser, Anne.,
出版者:	Burlington, Mass. :Focal Press,2015.
面頁冊數:	1 online resource (xvii, 450 p.)
附註:	Includes index.
標題:	Digital mediaMarketing.
電子資源:	https://www.taylorfrancis.com/books/9781134746224
ISBN:	9781134746224 (e-book)

Transmedia marketingfrom film and tv to games and digital media /
Zeiser, Anne.,

Transmedia marketingfrom film and tv to games and digital media /[electronic resource] :Anne Zeiser. - Burlington, Mass. :Focal Press,2015. - 1 online resource (xvii, 450 p.)

Includes index.

Includes bibliographical references and index.

1. Introduction to transmedia marketing -- 2. Marketing planning -- 3. The creative process -- 4. Influence the influencers : press and publicity -- 5. Influence the influencers : A-list vehicles -- 6. Reaching your public : visual expression -- 7. Reaching your public : advertising -- 8. Reaching your public : digital and viral -- 9. Finding success.

ISBN: 9781134746224 (e-book)Subjects--Topical Terms:

808428
Digital media
--Marketing.

LC Class. No.: P96.M36 / Z45 2015

Dewey Class. No.: 302.230688 / Z47

Transmedia marketingfrom film and tv to games and digital media /
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500 $a Includes index.
504 $a Includes bibliographical references and index.
505 0 $a 1. Introduction to transmedia marketing -- 2. Marketing planning -- 3. The creative process -- 4. Influence the influencers : press and publicity -- 5. Influence the influencers : A-list vehicles -- 6. Reaching your public : visual expression -- 7. Reaching your public : advertising -- 8. Reaching your public : digital and viral -- 9. Finding success.
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650 0 $a Marketing $x Technological innovations. $3 246425
650 0 $a Mass media $x Marketing. $3 333288
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