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Tourism management, marketing, and d...

Mariani, Marcello M.

Tourism management, marketing, and developmentperformance, strategies, and sustainability /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Tourism management, marketing, and developmentedited by Marcello M. Mariani ... [et al.].
其他題名:	performance, strategies, and sustainability /
其他作者:	Mariani, Marcello M.
出版者:	New York :Palgrave Macmillan US :2016.
面頁冊數:	ix, 292 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	TourismManagement.
電子資源:	https://doi.org/10.1057/9781137401854
ISBN:	9781137401854$q(electronic bk.)

Tourism management, marketing, and developmentperformance, strategies, and sustainability /
Tourism management, marketing, and developmentperformance, strategies, and sustainability /[electronic resource] :edited by Marcello M. Mariani ... [et al.]. - New York :Palgrave Macmillan US :2016. - ix, 292 p. :ill., digital ;24 cm.

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.

ISBN: 9781137401854$q(electronic bk.)

Standard No.: 10.1057/9781137401854doiSubjects--Topical Terms:

214553
Tourism
--Management.

LC Class. No.: G155.A1 / T68 2016

Dewey Class. No.: 910.68

Tourism management, marketing, and developmentperformance, strategies, and sustainability /
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