國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Entertainment sciencedata analytics ...

Hennig-Thurau, Thorsten.

Entertainment sciencedata analytics and practical theory for movies, games, books, and music /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Entertainment scienceby Thorsten Hennig-Thurau, Mark B. Houston.
其他題名:	data analytics and practical theory for movies, games, books, and music /
作者:	Hennig-Thurau, Thorsten.
其他作者:	Houston, Mark B.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	xxiv, 865 p. :ill., digital ;25 cm.
Contained By:	Springer eBooks
標題:	MarketingManagement.
電子資源:	http://dx.doi.org/10.1007/978-3-319-89292-4
ISBN:	9783319892924$q(electronic bk.)

Entertainment sciencedata analytics and practical theory for movies, games, books, and music /
Hennig-Thurau, Thorsten.

Entertainment sciencedata analytics and practical theory for movies, games, books, and music /[electronic resource] :by Thorsten Hennig-Thurau, Mark B. Houston. - Cham :Springer International Publishing :2019. - xxiv, 865 p. :ill., digital ;25 cm.

Forget the "Nobody-Knows Anything" Mantra: It's Time for Entertainment Science! -- Products, Markets & Consumers - The Business and Economics of Entertainment: The Fundamentals of Entertainment -- Why Entertainment Products Are Unique: Key Characteristics -- Why Entertainment Markets Are Unique: Key Characteristics -- Creating Value, Making Money: Essential Business Models for Entertainment Products -- The Consumption Side of Entertainment -- Managing & Marketing Entertainment - What Makes an Entertainment Product a Hit?: Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience -- Entertainment Product Decisions, Episode 2: Search Qualities and Unbranded Signals -- Entertainment Product Decisions, Episode 3: Brands as Quality Signals -- Entertainment Product Decisions, Episode 4: How to Develop New Successful Entertainment Products -- Entertainment Communication Decisions, Episode 1: Paid and Owned Channels -- Entertainment Communication Decisions, Episode 2: "Earned" Channels -- Entertainment Distribution Decisions -- Entertainment Pricing Decisions -- Integrating Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions.

The entertainment industry has long been dominated by legendary screenwriter William Goldman's "Nobody-Knows-Anything" mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage - the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney's recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to "Nobody-Knows" decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston - two of our finest scholars in the area of entertainment marketing - have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can't be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kolmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science's winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allegre Hadida, Associate Professor in Strategy, University of Cambridge.

ISBN: 9783319892924$q(electronic bk.)

Standard No.: 10.1007/978-3-319-89292-4doiSubjects--Topical Terms:

200067
Marketing
--Management.

LC Class. No.: HF5411 / .H44 2019

Dewey Class. No.: 658.8001

Entertainment sciencedata analytics and practical theory for movies, games, books, and music /
LDR:04660nmm a2200325 a 4500 001 551238
003 DE-He213
005 20180801155056.0
006 m d
007 cr nn 008maaau
008 191024s2019 gw s 0 eng d
020 $a 9783319892924$q(electronic bk.)
020 $a 9783319892900$q(paper)
024 7 $a 10.1007/978-3-319-89292-4 $2 doi
035 $a 978-3-319-89292-4
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411 $b .H44 2019
072 7 $a KNT $2 bicssc
072 7 $a JFD $2 bicssc
072 7 $a BUS070060 $2 bisacsh
082 0 4 $a 658.8001 $2 23
090 $a HF5411 $b .H516 2019
100 1 $a Hennig-Thurau, Thorsten. $3 831259
245 1 0 $a Entertainment science $h [electronic resource] : $b data analytics and practical theory for movies, games, books, and music / $c by Thorsten Hennig-Thurau, Mark B. Houston.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2019.
300 $a xxiv, 865 p. : $b ill., digital ; $c 25 cm.
505 0 $a Forget the "Nobody-Knows Anything" Mantra: It's Time for Entertainment Science! -- Products, Markets & Consumers - The Business and Economics of Entertainment: The Fundamentals of Entertainment -- Why Entertainment Products Are Unique: Key Characteristics -- Why Entertainment Markets Are Unique: Key Characteristics -- Creating Value, Making Money: Essential Business Models for Entertainment Products -- The Consumption Side of Entertainment -- Managing & Marketing Entertainment - What Makes an Entertainment Product a Hit?: Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience -- Entertainment Product Decisions, Episode 2: Search Qualities and Unbranded Signals -- Entertainment Product Decisions, Episode 3: Brands as Quality Signals -- Entertainment Product Decisions, Episode 4: How to Develop New Successful Entertainment Products -- Entertainment Communication Decisions, Episode 1: Paid and Owned Channels -- Entertainment Communication Decisions, Episode 2: "Earned" Channels -- Entertainment Distribution Decisions -- Entertainment Pricing Decisions -- Integrating Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions.
520 $a The entertainment industry has long been dominated by legendary screenwriter William Goldman's "Nobody-Knows-Anything" mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage - the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney's recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to "Nobody-Knows" decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston - two of our finest scholars in the area of entertainment marketing - have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can't be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kolmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science's winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allegre Hadida, Associate Professor in Strategy, University of Cambridge.
650 0 $a Marketing $x Management. $3 200067
650 0 $a Performing arts $x Marketing. $3 831261
650 0 $a Amusements $x Marketing. $3 831262
650 0 $a Mass media $x Marketing. $3 333288
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Media Management. $3 305903
650 2 4 $a Popular Science in Business and Management. $3 773010
650 2 4 $a Big Data/Analytics. $3 742047
700 1 $a Houston, Mark B. $3 831260
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-89292-4
950 $a Business and Management (Springer-41169)