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Understanding the role of business a...

Chahal, Hardeep.

Understanding the role of business analyticssome applications /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Understanding the role of business analyticsedited by Hardeep Chahal, Jeevan Jyoti, Jochen Wirtz.
其他題名:	some applications /
其他作者:	Chahal, Hardeep.
出版者:	Singapore :Springer Singapore :2019.
面頁冊數:	xv, 205 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	BusinessResearch
電子資源:	https://doi.org/10.1007/978-981-13-1334-9
ISBN:	9789811313349$q(electronic bk.)

Understanding the role of business analyticssome applications /
Understanding the role of business analyticssome applications /[electronic resource] :edited by Hardeep Chahal, Jeevan Jyoti, Jochen Wirtz. - Singapore :Springer Singapore :2019. - xv, 205 p. :ill., digital ;24 cm.

This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the systematic approach followed in applying the data analytical techniques; and also analyses how these techniques are effective in decision-making in different contexts. Especially, the application of regression modeling, financial modelling, multi-group modeling, cluster analysis, and sentiment analysis will help the readers in understanding critical business scenarios in the best possible way, and which later can help them in arriving at best solution for the business related problems. The individual chapters will help the readers in understanding the role of specific data analytic tools and techniques in resolving business operational issues experienced in manufacturing and service organisations in India and in developing countries. The book offers a relevant resource that will help readers in the application and interpretation of data analytical statistical practices relating to emerging issues like customer experience, marketing capability, quality of manufactured products, strategic orientation, high-performance human resource policy, employee resilience, financial resources, etc. This book will be of interest to a professional audience that include practitioners, policy makers, NGOs, managers and employees as well as academicians, researchers and students.

ISBN: 9789811313349$q(electronic bk.)

Standard No.: 10.1007/978-981-13-1334-9doiSubjects--Topical Terms:

594598
Business
--Research

LC Class. No.: HF5548.2 / .U534 2019

Dewey Class. No.: 658.05

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