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Translation and tourismstrategies fo...

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Translation and tourismstrategies for effective cross-cultural promotion /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Translation and tourismby M. Zain Sulaiman, Rita Wilson.
其他題名:	strategies for effective cross-cultural promotion /
作者:	Sulaiman, M. Zain.
其他作者:	Wilson, Rita.
出版者:	Singapore :Springer Singapore :2019.
面頁冊數:	xv, 223 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	TourismMarketing.
電子資源:	https://doi.org/10.1007/978-981-13-6343-6
ISBN:	9789811363436$q(electronic bk.)

Translation and tourismstrategies for effective cross-cultural promotion /
Sulaiman, M. Zain.

Translation and tourismstrategies for effective cross-cultural promotion /[electronic resource] :by M. Zain Sulaiman, Rita Wilson. - Singapore :Springer Singapore :2019. - xv, 223 p. :ill., digital ;24 cm.

Part I Translating Tourism Promotion: Theoretical Considerations -- 1 Understanding tourist motivation and industry persuasion -- 2 Tourism promotional materials -- 3 Tourism promotional materials across languages and cultures -- 4 Tackling the tourism translation challenge: A Cultural-Conceptual Approach -- Part II Application and Evaluation of CCT: The Case of English-Malay -- 5 Cultural profiling for translation purposes -- 6 Translating tourism landscapes: From nature to urban -- 7 Translating performancescapes: From gazing to doing -- 8 Translating stylescapes: From tourism to anti-tourism -- 9 Applying and evaluating the CCT model in the industry -- 10 Towards best practices in TPM translation.

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.

ISBN: 9789811363436$q(electronic bk.)

Standard No.: 10.1007/978-981-13-6343-6doiSubjects--Topical Terms:

193448
Tourism
--Marketing.

LC Class. No.: G155.A1 / S85 2019

Dewey Class. No.: 338.4791

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505 0 $a Part I Translating Tourism Promotion: Theoretical Considerations -- 1 Understanding tourist motivation and industry persuasion -- 2 Tourism promotional materials -- 3 Tourism promotional materials across languages and cultures -- 4 Tackling the tourism translation challenge: A Cultural-Conceptual Approach -- Part II Application and Evaluation of CCT: The Case of English-Malay -- 5 Cultural profiling for translation purposes -- 6 Translating tourism landscapes: From nature to urban -- 7 Translating performancescapes: From gazing to doing -- 8 Translating stylescapes: From tourism to anti-tourism -- 9 Applying and evaluating the CCT model in the industry -- 10 Towards best practices in TPM translation.
520 $a This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.
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