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Inter-organizational culturelinking ...

Antonello, Claudia Simone.

Inter-organizational culturelinking relationship marketing with organizational behavior /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Inter-organizational cultureby Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo.
其他題名:	linking relationship marketing with organizational behavior /
作者:	Larentis, Fabiano.
其他作者:	Antonello, Claudia Simone.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	xi, 105 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Relationship marketing.
電子資源:	https://doi.org/10.1007/978-3-030-00392-0
ISBN:	9783030003920$q(electronic bk.)

Inter-organizational culturelinking relationship marketing with organizational behavior /
Larentis, Fabiano.

Inter-organizational culturelinking relationship marketing with organizational behavior /[electronic resource] :by Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo. - Cham :Springer International Publishing :2019. - xi, 105 p. :ill., digital ;24 cm.

1. Introduction: Relationship Marketing and Organizational Culture: An Inter-organizational Perspective -- 2. Inter-organizational Culture and the Cultural Perspectives -- 3. Development of Inter-organizational Culture: The Elements -- 4. Promoting an Inter-Organizational Culture -- 5. Conclusion.

In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries. The more the parties are motivated to maintain the relationship, the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes. The authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.

ISBN: 9783030003920$q(electronic bk.)

Standard No.: 10.1007/978-3-030-00392-0doiSubjects--Topical Terms:

187343
Relationship marketing.

LC Class. No.: HF5415.55 / .L37 2019

Dewey Class. No.: 658.812

Inter-organizational culturelinking relationship marketing with organizational behavior /
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505 0 $a 1. Introduction: Relationship Marketing and Organizational Culture: An Inter-organizational Perspective -- 2. Inter-organizational Culture and the Cultural Perspectives -- 3. Development of Inter-organizational Culture: The Elements -- 4. Promoting an Inter-Organizational Culture -- 5. Conclusion.
520 $a In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries. The more the parties are motivated to maintain the relationship, the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes. The authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.
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