國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Consumer engineering, 1920s-1970smar...

Cross, Gary.

Consumer engineering, 1920s-1970smarketing between expert planning and consumer responsiveness /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Consumer engineering, 1920s-1970sedited by Jan Logemann, Gary Cross, Ingo Kohler.
其他題名:	marketing between expert planning and consumer responsiveness /
其他作者:	Logemann, Jan.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	xi, 296 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	MarketingHistory.
電子資源:	https://doi.org/10.1007/978-3-030-14564-4
ISBN:	9783030145644$q(electronic bk.)

Consumer engineering, 1920s-1970smarketing between expert planning and consumer responsiveness /
Consumer engineering, 1920s-1970smarketing between expert planning and consumer responsiveness /[electronic resource] :edited by Jan Logemann, Gary Cross, Ingo Kohler. - Cham :Springer International Publishing :2019. - xi, 296 p. :ill., digital ;24 cm. - Worlds of consumption. - Worlds of consumption..

1. Beyond the Mad Men: Consumer Engineering and the Rise of Marketing Management, 1920s-1970s: An Introduction -- I. Twentieth-Century Marketing: Aspirations and Limits, Costs, and Benefits -- 2. Marketing as "Consumer Engineering"? A Concept in Transatlantic Perspective, 1930s-1960s -- 3. What Does "Fast Capitalism" Mean for Consumers? Examples of Consumer Engineering in the United States -- 4. A Theoretical Exploration of Consumer Engineering: Implicit Contracts and Market Making -- II. Consumer Engineers and Transatlantic Exchanges at Mid-Century -- 5. Shopping Malls and Social Democracy: Victor Gruen's Postwar Campaign for Conscientious Consumption in American Suburbia -- 6. Consumer-Based Research: Walter Landor and the Value of Packaging Design in Marketing -- 7. German-Style Consumer Engineering: Victor Vogt's Verkaufspraxis, 1925-1950 -- III. Consumer Engineering Practices in Postwar Europe -- 8. Consumer Credit as a Marketing Tool: The French Experience in European and Transatlantic Comparison, 1950s-1960s -- 9. Adidas and the Creation of a Transnational Market for German Athletic Shoes, 1948-1978 -- 10. Imagined Images, Surveyed Consumers: Market Research as a Means of Consumer Engineering, 1950s-1980s -- IV. Consumer Engineering and Consumer Movements -- 11. Marketing a New Society or Engineering Kitchens? IKEA and the Swedish Consumer Agency -- 12. "The Consumer Crusader": Hugo Schui and the German Consumers Association -- 13. Consumer Engineering by Belgian Consumer Movements: From Modern Marketing with a Transnational Touch to Late-Modern Insecurities, 1957-2000.

In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined "consumer engineers," and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.

ISBN: 9783030145644$q(electronic bk.)

Standard No.: 10.1007/978-3-030-14564-4doiSubjects--Topical Terms:

642813
Marketing
--History.

LC Class. No.: HF5415 / .C667 2019

Dewey Class. No.: 658.8

Consumer engineering, 1920s-1970smarketing between expert planning and consumer responsiveness /
LDR:03748nmm a2200337 a 4500 001 558935
003 DE-He213
005 20191029111153.0
006 m d
007 cr nn 008maaau
008 191219s2019 gw s 0 eng d
020 $a 9783030145644$q(electronic bk.)
020 $a 9783030145637$q(paper)
024 7 $a 10.1007/978-3-030-14564-4 $2 doi
035 $a 978-3-030-14564-4
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415 $b .C667 2019
072 7 $a HBL $2 bicssc
072 7 $a HIS037030 $2 bisacsh
072 7 $a NH $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5415 $b .C758 2019
245 0 0 $a Consumer engineering, 1920s-1970s $h [electronic resource] : $b marketing between expert planning and consumer responsiveness / $c edited by Jan Logemann, Gary Cross, Ingo Kohler.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2019.
300 $a xi, 296 p. : $b ill., digital ; $c 24 cm.
490 1 $a Worlds of consumption
505 0 $a 1. Beyond the Mad Men: Consumer Engineering and the Rise of Marketing Management, 1920s-1970s: An Introduction -- I. Twentieth-Century Marketing: Aspirations and Limits, Costs, and Benefits -- 2. Marketing as "Consumer Engineering"? A Concept in Transatlantic Perspective, 1930s-1960s -- 3. What Does "Fast Capitalism" Mean for Consumers? Examples of Consumer Engineering in the United States -- 4. A Theoretical Exploration of Consumer Engineering: Implicit Contracts and Market Making -- II. Consumer Engineers and Transatlantic Exchanges at Mid-Century -- 5. Shopping Malls and Social Democracy: Victor Gruen's Postwar Campaign for Conscientious Consumption in American Suburbia -- 6. Consumer-Based Research: Walter Landor and the Value of Packaging Design in Marketing -- 7. German-Style Consumer Engineering: Victor Vogt's Verkaufspraxis, 1925-1950 -- III. Consumer Engineering Practices in Postwar Europe -- 8. Consumer Credit as a Marketing Tool: The French Experience in European and Transatlantic Comparison, 1950s-1960s -- 9. Adidas and the Creation of a Transnational Market for German Athletic Shoes, 1948-1978 -- 10. Imagined Images, Surveyed Consumers: Market Research as a Means of Consumer Engineering, 1950s-1980s -- IV. Consumer Engineering and Consumer Movements -- 11. Marketing a New Society or Engineering Kitchens? IKEA and the Swedish Consumer Agency -- 12. "The Consumer Crusader": Hugo Schui and the German Consumers Association -- 13. Consumer Engineering by Belgian Consumer Movements: From Modern Marketing with a Transnational Touch to Late-Modern Insecurities, 1957-2000.
520 $a In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined "consumer engineers," and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.
650 0 $a Marketing $x History. $3 642813
650 0 $a Consumer behavior. $3 185170
650 1 4 $a Modern History. $3 739806
650 2 4 $a US History. $3 740196
650 2 4 $a World History, Global and Transnational History. $3 739846
650 2 4 $a Social History. $3 739807
650 2 4 $a Consumer Behavior. $3 772804
700 1 $a Logemann, Jan. $3 841766
700 1 $a Cross, Gary. $3 841767
700 1 $a Kohler, Ingo. $3 841768
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Worlds of consumption. $3 584107
856 4 0 $u https://doi.org/10.1007/978-3-030-14564-4
950 $a History (Springer-41172)