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Sales and distribution management fo...
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Choudhury, Rahul Gupta, (1965-)
Sales and distribution management for organizational growth
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Sales and distribution management for organizational growthby Rahul Gupta Choudhury.
作者:
Choudhury, Rahul Gupta,
出版者:
Hershey, Pennsylvania :IGI Global,[2020]
面頁冊數:
1 online resource (ix, 323 p.)
標題:
Sales management.
電子資源:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9981-4
ISBN:
9781522599838 (e-book)
Sales and distribution management for organizational growth
Choudhury, Rahul Gupta,1965-
Sales and distribution management for organizational growth
[electronic resource] /by Rahul Gupta Choudhury. - Hershey, Pennsylvania :IGI Global,[2020] - 1 online resource (ix, 323 p.)
Includes bibliographical references and index.
Chapter 1. Introduction to sales management -- Chapter 2. Estimating, planning, and forecasting -- Chapter 3. Management of sales force -- Chapter 4. Organization and the sales force -- Chapter 5. Integration with marketing -- Chapter 6. Introduction to distribution management -- Chapter 7. Channel management -- Chapter 8. Channel strategy and Design -- Chapter 9. Marketing: mix and channel strategy -- Chapter 10. Performance evaluation and logistics -- Chapter 11. Some areas to ponder upon.
Restricted to subscribers or individual electronic text purchasers.
"This book examines the aspects of forward supply chain, i.e. sales as well as distribution or channel management. It discusses the management of a sales force and how to get the maximum benefit out of a team"--Provided by publisher.
ISBN: 9781522599838 (e-book)Subjects--Topical Terms:
199447
Sales management.
LC Class. No.: HF5438.4 / .C46 2020e
Dewey Class. No.: 658.8/1
Sales and distribution management for organizational growth
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Chapter 1. Introduction to sales management -- Chapter 2. Estimating, planning, and forecasting -- Chapter 3. Management of sales force -- Chapter 4. Organization and the sales force -- Chapter 5. Integration with marketing -- Chapter 6. Introduction to distribution management -- Chapter 7. Channel management -- Chapter 8. Channel strategy and Design -- Chapter 9. Marketing: mix and channel strategy -- Chapter 10. Performance evaluation and logistics -- Chapter 11. Some areas to ponder upon.
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"This book examines the aspects of forward supply chain, i.e. sales as well as distribution or channel management. It discusses the management of a sales force and how to get the maximum benefit out of a team"--Provided by publisher.
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9981-4
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