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Thirty years of political campaignin...

Eibl, Otto.

Thirty years of political campaigning in Central and Eastern Europe

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Thirty years of political campaigning in Central and Eastern Europeedited by Otto Eibl, Milos Gregor.
其他作者:	Eibl, Otto.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	xxv, 426 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Political campaignsEurope, Central.
電子資源:	https://doi.org/10.1007/978-3-030-27693-5
ISBN:	9783030276935$q(electronic bk.)

Thirty years of political campaigning in Central and Eastern Europe
Thirty years of political campaigning in Central and Eastern Europe[electronic resource] /edited by Otto Eibl, Milos Gregor. - Cham :Springer International Publishing :2019. - xxv, 426 p. :ill., digital ;24 cm. - Political campaigning and communication,2662-589X. - Political campaigning and communication..

1. A Brief Historical Overview of Political Campaigning: Theories, Concepts and Approaches (Otto Eibl, Milos Gregor) -- Part I. Baltic States -- 2. Characteristics of the Baltic States (Vit Hlousek) -- 3. Estonia (Marju Lauristin, Sten Hansson) -- 4. Latvia (Ieva Bērziņa) -- 5. Lithuania (Ingrida Unikaitė - Jakuntavicienė) -- 6. Summary for the Baltic States (Otto Eibl) -- Part II. Central Europe -- 7. Characteristics of the Central Europe (Lubomir Kopecek) -- 8. Czech Republic (Milos Gregor) -- 9. Hungary (Gabriella Szabo, Balazs Kiss) -- 10. Poland (Wojciech Cwalina, Milena Drzewiecka) -- 11. Slovakia (Jozef Zagrapan) -- 12. Summary for Central Europe (Milos Gregor) -- Part III. The Balkans -- 13. Characteristics of the Balkans (Věra Stojarova) -- 14. Albania (Afrim Krasniqi) -- 15. Bosnia and Herzegovina (Adnan Huskic) -- 16. Bulgaria (Ivanka Mavrodieva) -- 17. Croatia (Marija Grbesa, Berto Šalaj) -- 18. North Macedonia (Mirjana Maleska) -- 19. Romania (Ruxandra Boicu, Adriana Stefanel, Silvia Breanea) -- 20. Slovenia (Alenka Krasovec, Tomaz Dezelan) -- 21. Serbia (Sinisa Atlagic, Dusan Vucicevic) -- 22. Summary for the Balkans (Milos Gregor) -- Part IV. Eastern Europe -- 23. Characteristics of Eastern Europe (Jan Holzer) -- 24. Moldova (Igor Munteanu) -- 25. Ukraine (Larisa Doroshenko) -- 26. Russia (John Ishiyama) -- 27. Summary for Eastern Europe (Otto Eibl) -- Part V. Conclusion -- 28. Conclusion (Otto Eibl, Milos Gregor)

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns. Otto Eibl is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research focuses on political communication, branding and marketing, and he also teaches courses on these subjects. Milos Gregor is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research interests include political marketing, branding, and public relations in politics. He teaches courses on political communication and marketing, propaganda, disinformation, and fake news.

ISBN: 9783030276935$q(electronic bk.)

Standard No.: 10.1007/978-3-030-27693-5doiSubjects--Topical Terms:

853828
Political campaigns
--Europe, Central.

LC Class. No.: JN96 / .T457 2019

Dewey Class. No.: 324.70943

Thirty years of political campaigning in Central and Eastern Europe
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