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National imageChina's communication ...

China

National imageChina's communication of cultural symbols /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	National imageby Xiangfei Meng.
其他題名:	China's communication of cultural symbols /
作者:	Meng, Xiangfei.
出版者:	Singapore :Springer Singapore :2020.
面頁冊數:	xxv, 216 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	National characteristics, Chinese.
標題:	China
電子資源:	https://doi.org/10.1007/978-981-15-3147-7
ISBN:	9789811531477$q(electronic bk.)

National imageChina's communication of cultural symbols /
Meng, Xiangfei.

National imageChina's communication of cultural symbols /[electronic resource] :by Xiangfei Meng. - Singapore :Springer Singapore :2020. - xxv, 216 p. :ill., digital ;24 cm.

Introduction -- Chapter 1 An Overview of Theories of National Image -- Chapter 2 Perceptual Barriers to China's National Image and Their Causes -- Chapter 3 National Image from a Constructivist Perspective -- Chapter 4 The Application of Cultural Symbols and the misunderstanding of Cultural Symbols -- Chapter 5 The International Communication of Cultural Symbols in the Construction of China's National Image -- Chapter 6 China's Black and White Art: An Important Cultural Symbol of China's Peaceful Development.

This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its "black-and-white" tradition - calligraphy and painting - in the construction of a national image.

ISBN: 9789811531477$q(electronic bk.)

Standard No.: 10.1007/978-981-15-3147-7doiSubjects--Topical Terms:

289141
National characteristics, Chinese.
Subjects--Geographical Terms:

236825
China

LC Class. No.: DS779.23 / .M45 2020

Dewey Class. No.: 306.951

National imageChina's communication of cultural symbols /
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505 0 $a Introduction -- Chapter 1 An Overview of Theories of National Image -- Chapter 2 Perceptual Barriers to China's National Image and Their Causes -- Chapter 3 National Image from a Constructivist Perspective -- Chapter 4 The Application of Cultural Symbols and the misunderstanding of Cultural Symbols -- Chapter 5 The International Communication of Cultural Symbols in the Construction of China's National Image -- Chapter 6 China's Black and White Art: An Important Cultural Symbol of China's Peaceful Development.
520 $a This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its "black-and-white" tradition - calligraphy and painting - in the construction of a national image.
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