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Workbook for entrepreneurship and in...

Mazzarol, Tim.

Workbook for entrepreneurship and innovationtheory, practice and context /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Workbook for entrepreneurship and innovationby Tim Mazzarol, Sophie Reboud.
其他題名:	theory, practice and context /
作者:	Mazzarol, Tim.
其他作者:	Reboud, Sophie.
出版者:	Singapore :Springer Singapore :2020.
面頁冊數:	xi, 215 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Entrepreneurship.
電子資源:	https://doi.org/10.1007/978-981-13-9416-4
ISBN:	9789811394164$q(electronic bk.)

Workbook for entrepreneurship and innovationtheory, practice and context /
Mazzarol, Tim.

Workbook for entrepreneurship and innovationtheory, practice and context /[electronic resource] :by Tim Mazzarol, Sophie Reboud. - Fourth edition. - Singapore :Springer Singapore :2020. - xi, 215 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

Chapter 1: Entrepreneurship as a social and economic process -- Chapter 2: The Entrepreneur -- Chapter 3: The entrepreneurial process -- Chapter 4: Intrapreneurship -- Chapter 5: Innovation in small firms -- Chapter 6: Adoption and diffusion of innovation -- Chapter 7: Planning, business models and strategy -- Chapter 8: Team building, company leadership and strategic alliances -- Chapter 9: Financing the venture -- Chapter 10: Intellectual property management -- Chapter 11: Risk management and innovation -- Chapter 12: Disruptive innovations and the commercialisation of technology -- Chapter 13: Social entrepreneurship and cooperative enterprise.

This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader's thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners) As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.

ISBN: 9789811394164$q(electronic bk.)

Standard No.: 10.1007/978-981-13-9416-4doiSubjects--Topical Terms:

183598
Entrepreneurship.

LC Class. No.: HB615

Dewey Class. No.: 658.421

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520 $a This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader's thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners) As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.
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