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Breaking down language and cultural ...

Khosrow-Pour, Mehdi, (1951-)

Breaking down language and cultural barriers through contemporary global marketing strategies

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Breaking down language and cultural barriers through contemporary global marketing strategiesMehdi Khosrow-Pour, D.B.A., Information Resources Management Association, USA.
其他作者:	Khosrow-Pour, Mehdi,
出版者:	Hershey, PA :IGI Global, Business Science Reference,2019.
面頁冊數:	1 online resource (xvii, 339 p.)
標題:	Marketing.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0
ISBN:	9781522569817 (ebk.)

Breaking down language and cultural barriers through contemporary global marketing strategies
Breaking down language and cultural barriers through contemporary global marketing strategies[electronic resource] /Mehdi Khosrow-Pour, D.B.A., Information Resources Management Association, USA. - Hershey, PA :IGI Global, Business Science Reference,2019. - 1 online resource (xvii, 339 p.)

Includes bibliographical references and index.

"This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage"--

ISBN: 9781522569817 (ebk.)

LCCN: 2018011679Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .B6364 2019

Dewey Class. No.: 658.8/4

Breaking down language and cultural barriers through contemporary global marketing strategies
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