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Eurasian business perspectivesprocee...

Bilgin, Mehmet Huseyin.

Eurasian business perspectivesproceedings of the 24th Eurasia Business and Economics Society Conference /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Eurasian business perspectivesedited by Mehmet Huseyin Bilgin ... [et al.].
其他題名:	proceedings of the 24th Eurasia Business and Economics Society Conference /
其他作者:	Bilgin, Mehmet Huseyin.
團體作者:	Eurasia Business and Economics Society.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	xiv, 181 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Economic development
電子資源:	https://doi.org/10.1007/978-3-030-18652-4
ISBN:	9783030186524$q(electronic bk.)

Eurasian business perspectivesproceedings of the 24th Eurasia Business and Economics Society Conference /
Eurasia Business and Economics Society.ConferenceBangkok, Thailand)2018 :

Eurasian business perspectivesproceedings of the 24th Eurasia Business and Economics Society Conference /[electronic resource] :edited by Mehmet Huseyin Bilgin ... [et al.]. - Cham :Springer International Publishing :2019. - xiv, 181 p. :ill., digital ;24 cm. - Eurasian studies in business and economics,11/22364-5067 ;. - Eurasian studies in business and economics ;1..

This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.

ISBN: 9783030186524$q(electronic bk.)

Standard No.: 10.1007/978-3-030-18652-4doiSubjects--Topical Terms:

212270
Economic development

LC Class. No.: HF3008 / .E97 2018

Dewey Class. No.: 158.7

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