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Management practices in Asiacase stu...

Kattenbach, Ralph.

Management practices in Asiacase studies on market entry, CSR, and coaching /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Management practices in Asiaedited by Christiane Prange, Ralph Kattenbach.
其他題名:	case studies on market entry, CSR, and coaching /
其他作者:	Prange, Christiane.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	vi, 276 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	ManagementAsia.
電子資源:	https://doi.org/10.1007/978-3-030-19662-2
ISBN:	9783030196622$q(electronic bk.)

Management practices in Asiacase studies on market entry, CSR, and coaching /
Management practices in Asiacase studies on market entry, CSR, and coaching /[electronic resource] :edited by Christiane Prange, Ralph Kattenbach. - Cham :Springer International Publishing :2019. - vi, 276 p. :ill., digital ;24 cm.

Introduction -- Aspiring Global Giants -- Ethnocentrism Revisited -- Corporate Social Responsibility on the Move -- Coaching in Asia -- Conclusion.

Asia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiaomi and Alibaba have also emerged as global giants, challenging established global competitors. The authors of this book show that these companies are crossing various boundaries - between cultures, mindsets, and perspectives. At the same time, Western companies entering Asian markets face challenges that are very different from those on their home turf. This book addresses the needs of current and future managers doing business in Asia, who need to understand the individual, social and business challenges that can arise from crossing boundaries. The respective case studies provide essential insights on how several Asian companies have made impressive strides towards becoming established players; how the revival of local brands and growing pride in local products has become a major challenge for global competition; how the need to actively practice corporate social responsibility in Asian markets is currently challenging many companies; and how the need for individual and team coaching among the members of management to support a company's development has grown tremendously, calling for new solutions.

ISBN: 9783030196622$q(electronic bk.)

Standard No.: 10.1007/978-3-030-19662-2doiSubjects--Topical Terms:

345966
Management
--Asia.

LC Class. No.: HD70.A78 / M35 2019

Dewey Class. No.: 658.0095

Management practices in Asiacase studies on market entry, CSR, and coaching /
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