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Behavioral economics and finance lea...

Puaschunder, Julia.

Behavioral economics and finance leadershipnudging and winking to make better choices /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Behavioral economics and finance leadershipby Julia Puaschunder.
其他題名:	nudging and winking to make better choices /
作者:	Puaschunder, Julia.
出版者:	Cham :Springer International Publishing :2020.
面頁冊數:	xi, 183 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	EconomicsPsychological aspects.
電子資源:	https://doi.org/10.1007/978-3-030-54330-3
ISBN:	9783030543303$q(electronic bk.)

Behavioral economics and finance leadershipnudging and winking to make better choices /
Puaschunder, Julia.

Behavioral economics and finance leadershipnudging and winking to make better choices /[electronic resource] :by Julia Puaschunder. - Cham :Springer International Publishing :2020. - xi, 183 p. :ill., digital ;24 cm.

Part I: Behavioral Economics -- Part II: Digital Behavioral Economics -- Part III: Behavioral Finance. Part IV: The Future of Behavioral Economics.

This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good. It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age.

ISBN: 9783030543303$q(electronic bk.)

Standard No.: 10.1007/978-3-030-54330-3doiSubjects--Topical Terms:

190596
Economics
--Psychological aspects.

LC Class. No.: HB74.P8 / P83 2020

Dewey Class. No.: 330.019

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