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Chinese local new luxury brands in a...

Lai, Hongbo.

Chinese local new luxury brands in a digitally empowered eracultivation, transformation and upgrading /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Chinese local new luxury brands in a digitally empowered eraby Hongbo Lai.
其他題名:	cultivation, transformation and upgrading /
作者:	Lai, Hongbo.
出版者:	Singapore :Springer Singapore :2021.
面頁冊數:	xviii, 153 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Branding (Marketing)China.
電子資源:	https://doi.org/10.1007/978-981-16-2145-1
ISBN:	9789811621451$q(electronic bk.)

Chinese local new luxury brands in a digitally empowered eracultivation, transformation and upgrading /
Lai, Hongbo.

Chinese local new luxury brands in a digitally empowered eracultivation, transformation and upgrading /[electronic resource] :by Hongbo Lai. - Singapore :Springer Singapore :2021. - xviii, 153 p. :ill. (some col.), digital ;24 cm.

Chapter 1. Introduction -- Chapter 2. Conceptual framework -- Chapter 3. Connotation and mechanism -- Chapter 4. Cultivation methods of chinese local new luxury brands: a perspective of design driven innovation -- Chapter 5. Communication methods of chinese local new luxury brands: a perspective of digital media communication -- Chapter 6. Case studies -- Chapter 7. Conclusion and prospect -- Appendix -- Bibliography.

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.

ISBN: 9789811621451$q(electronic bk.)

Standard No.: 10.1007/978-981-16-2145-1doiSubjects--Topical Terms:

772782
Branding (Marketing)
--China.

LC Class. No.: HF5415.1255 / .L35 2021

Dewey Class. No.: 658.8270951

Chinese local new luxury brands in a digitally empowered eracultivation, transformation and upgrading /
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