語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Generation Z marketing and managemen...
~
SpringerLink (Online service)
Generation Z marketing and management in tourism and hospitalitythe future of the industry /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Generation Z marketing and management in tourism and hospitalityedited by Nikolaos Stylos ... [et al.].
其他題名:
the future of the industry /
其他作者:
Stylos, Nikolaos.
出版者:
Cham :Springer International Publishing :2021.
面頁冊數:
xxx, 332 p. :ill., digital ;24 cm.
Contained By:
Springer Nature eBook
標題:
TourismVocational guidance.
電子資源:
https://doi.org/10.1007/978-3-030-70695-1
ISBN:
9783030706951$q(electronic bk.)
Generation Z marketing and management in tourism and hospitalitythe future of the industry /
Generation Z marketing and management in tourism and hospitality
the future of the industry /[electronic resource] :edited by Nikolaos Stylos ... [et al.]. - Cham :Springer International Publishing :2021. - xxx, 332 p. :ill., digital ;24 cm.
Introduction: Gen Z Marketing and Management in Tourism and Hospitality -- 1. Digital Natives Leading the World: Paragons and Values of Generation Z -- 2. Generation Z and Managing Multiple Generational Cohorts Simultaneously in Tourism and Hospitality -- 3. Generation Z and Tourism Entrepreneurship: Generation Z's career path in the Tourism Industry -- 4. Generation Z and their Perceptions of Well-Being in Tourism -- 5. New Sheriff in Town? Discovering Generation Z as Tourists -- 6. Gen Z Tourists and Smart Devices -- 7. Generation Z and Digital Influencers in the Tourism Industry -- 8. Generation Z: Young People's Perceptions of Cruising Safety, Security and Related Risks -- 9. The New Foodie Generation: Gen Z -- 10. Perceptions of Gen Z Tourists on Street Food in Hong Kong -- 11. Generation Z Active Sports Tourism: A Conceptual Framework and Analysis of Intention to Revisit -- 12. Are Generation Z Ethical Consumers? -- Index.
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services. Nikolaos Stylos is Senior Lecturer/Associate Professor of Marketing, University of Bristol. He is also an Honorary Professor of Hotel Management at Tainan University of Technology, Taiwan. Nikolaos has published in leading academic journals, e.g. Tourism Management, Journal of Travel Research, and Psychology & Marketing. Dr Stylos served as professional management consultant for a decade. Roya Rahimi is Reader in Marketing and Leisure Management, University of Wolverhampton. Her research has been published in top-tier journals, e.g. Annals of Tourism Research, and International Journal of Contemporary Hospitality Management. Dr Rahimi sits on the editorial board of leading academic journals, and her industry experience includes seven years working in the hotel industry. Bendegul Okumus is Assistant Professor, University of Central Florida. Dr Okumus has authored/co-authored numerous academic journal articles and has completed numerous research grants. She also has work experience in the hospitality industry, particularly in food services and event management. Sarah Williams is Associate Director of the Business School at the University of Wolverhampton. Sarah has been teaching and researching in public relations, marketing and digital marketing communications for over 16 years. She had a previous career working for international marketing agencies.
ISBN: 9783030706951$q(electronic bk.)
Standard No.: 10.1007/978-3-030-70695-1doiSubjects--Topical Terms:
244193
Tourism
--Vocational guidance.
LC Class. No.: G155.5 / .G46 2021
Dewey Class. No.: 338.4791023
Generation Z marketing and management in tourism and hospitalitythe future of the industry /
LDR
:04285nmm a2200313 a 4500
001
598348
003
DE-He213
005
20210524072448.0
006
m d
007
cr nn 008maaau
008
211025s2021 sz s 0 eng d
020
$a
9783030706951$q(electronic bk.)
020
$a
9783030706944$q(paper)
024
7
$a
10.1007/978-3-030-70695-1
$2
doi
035
$a
978-3-030-70695-1
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
G155.5
$b
.G46 2021
072
7
$a
KNS
$2
bicssc
072
7
$a
BUS081000
$2
bisacsh
082
0 4
$a
338.4791023
$2
23
090
$a
G155.5
$b
.G326 2021
245
0 0
$a
Generation Z marketing and management in tourism and hospitality
$h
[electronic resource] :
$b
the future of the industry /
$c
edited by Nikolaos Stylos ... [et al.].
260
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Palgrave Macmillan,
$c
2021.
300
$a
xxx, 332 p. :
$b
ill., digital ;
$c
24 cm.
505
0
$a
Introduction: Gen Z Marketing and Management in Tourism and Hospitality -- 1. Digital Natives Leading the World: Paragons and Values of Generation Z -- 2. Generation Z and Managing Multiple Generational Cohorts Simultaneously in Tourism and Hospitality -- 3. Generation Z and Tourism Entrepreneurship: Generation Z's career path in the Tourism Industry -- 4. Generation Z and their Perceptions of Well-Being in Tourism -- 5. New Sheriff in Town? Discovering Generation Z as Tourists -- 6. Gen Z Tourists and Smart Devices -- 7. Generation Z and Digital Influencers in the Tourism Industry -- 8. Generation Z: Young People's Perceptions of Cruising Safety, Security and Related Risks -- 9. The New Foodie Generation: Gen Z -- 10. Perceptions of Gen Z Tourists on Street Food in Hong Kong -- 11. Generation Z Active Sports Tourism: A Conceptual Framework and Analysis of Intention to Revisit -- 12. Are Generation Z Ethical Consumers? -- Index.
520
$a
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services. Nikolaos Stylos is Senior Lecturer/Associate Professor of Marketing, University of Bristol. He is also an Honorary Professor of Hotel Management at Tainan University of Technology, Taiwan. Nikolaos has published in leading academic journals, e.g. Tourism Management, Journal of Travel Research, and Psychology & Marketing. Dr Stylos served as professional management consultant for a decade. Roya Rahimi is Reader in Marketing and Leisure Management, University of Wolverhampton. Her research has been published in top-tier journals, e.g. Annals of Tourism Research, and International Journal of Contemporary Hospitality Management. Dr Rahimi sits on the editorial board of leading academic journals, and her industry experience includes seven years working in the hotel industry. Bendegul Okumus is Assistant Professor, University of Central Florida. Dr Okumus has authored/co-authored numerous academic journal articles and has completed numerous research grants. She also has work experience in the hospitality industry, particularly in food services and event management. Sarah Williams is Associate Director of the Business School at the University of Wolverhampton. Sarah has been teaching and researching in public relations, marketing and digital marketing communications for over 16 years. She had a previous career working for international marketing agencies.
650
0
$a
Tourism
$x
Vocational guidance.
$3
244193
650
1 4
$a
Tourism Management.
$3
681256
650
2 4
$a
Marketing.
$3
182957
650
2 4
$a
Industries.
$3
180066
700
1
$a
Stylos, Nikolaos.
$3
892086
710
2
$a
SpringerLink (Online service)
$3
273601
773
0
$t
Springer Nature eBook
856
4 0
$u
https://doi.org/10.1007/978-3-030-70695-1
950
$a
Business and Management (SpringerNature-41169)
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000197031
電子館藏
1圖書
電子書
EB G155.5 .G326 2021 2021
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
https://doi.org/10.1007/978-3-030-70695-1
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入