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The future of service post-COVID-19 ...

Han, Spring H.

The future of service post-COVID-19 pandemic.Volume 2,Transformation of services marketing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The future of service post-COVID-19 pandemic.edited by Jungwoo Lee, Spring H. Han.
其他題名:	Transformation of services marketing
其他作者:	Lee, Jungwoo.
出版者:	Singapore :Springer Singapore :2021.
面頁冊數:	viii, 264 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Service industriesManagement.
電子資源:	https://doi.org/10.1007/978-981-33-4134-0
ISBN:	9789813341340$q(electronic bk.)

The future of service post-COVID-19 pandemic.Volume 2,Transformation of services marketing
The future of service post-COVID-19 pandemic.Volume 2,Transformation of services marketing[electronic resource] /Transformation of services marketingedited by Jungwoo Lee, Spring H. Han. - Singapore :Springer Singapore :2021. - viii, 264 p. :ill., digital ;24 cm. - The ICT and evolution of work,2662-4230. - ICT and evolution of work..

Service and Marketing Post Pandemic -- Managing Organizational Culture and shaping Human Resources Priorities during COVID 19 -- Maladaptive Consumer Behaviors and Marketing Responses in a Pandemic -- The COVID-19 Pandemic and its Impact on Grocery Retailing: A Singapore Case Study -- Green brand equity in the context of COVID-19 in Vietnam post-pandemic -- Impact of COVID-19 on People-processing vs. Information-processing Services: Case of Food Service and Banking Industries -- Building Agility in Service SMEs for Post-Pandemic Era -- Service Lessons During COVID-19: The Case of Food Trucks.

This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.

ISBN: 9789813341340$q(electronic bk.)

Standard No.: 10.1007/978-981-33-4134-0doiSubjects--Topical Terms:

200007
Service industries
--Management.

LC Class. No.: HD9980.5

Dewey Class. No.: 658

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520 $a This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.
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