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Strategic innovative marketing and t...

(1998 :)

Strategic innovative marketing and tourism in the COVID-19 era9th ICSIMAT Conference 2020 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic innovative marketing and tourism in the COVID-19 eraedited by Androniki Kavoura, Stephen J. Havlovic, Natalya Totskaya.
其他題名:	9th ICSIMAT Conference 2020 /
其他作者:	Kavoura, Androniki.
團體作者:
出版者:	Cham :Springer International Publishing :2021.
面頁冊數:	xxi, 240 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Marketing
電子資源:	https://doi.org/10.1007/978-3-030-66154-0
ISBN:	9783030661540$q(electronic bk.)

Strategic innovative marketing and tourism in the COVID-19 era9th ICSIMAT Conference 2020 /
Strategic innovative marketing and tourism in the COVID-19 era9th ICSIMAT Conference 2020 /[electronic resource] :edited by Androniki Kavoura, Stephen J. Havlovic, Natalya Totskaya. - Cham :Springer International Publishing :2021. - xxi, 240 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world's leading research labs. In addition, the book brings together work from academia and industry.

ISBN: 9783030661540$q(electronic bk.)

Standard No.: 10.1007/978-3-030-66154-0doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411 / .I58 2020

Dewey Class. No.: 658.8

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