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Excel 2019 for marketing statisticsa...

Quirk, Thomas J.

Excel 2019 for marketing statisticsa guide to solving practical problems /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Excel 2019 for marketing statisticsby Thomas J. Quirk, Eric Rhiney.
其他題名:	a guide to solving practical problems /
作者:	Quirk, Thomas J.
其他作者:	Rhiney, Eric.
出版者:	Cham :Springer International Publishing :2021.
面頁冊數:	xix, 238 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	MarketingStatistical methods.
電子資源:	https://doi.org/10.1007/978-3-030-62781-2
ISBN:	9783030627812$q(electronic bk.)

Excel 2019 for marketing statisticsa guide to solving practical problems /
Quirk, Thomas J.

Excel 2019 for marketing statisticsa guide to solving practical problems /[electronic resource] :by Thomas J. Quirk, Eric Rhiney. - Second edition. - Cham :Springer International Publishing :2021. - xix, 238 p. :ill., digital ;24 cm. - Excel for statistics,2570-4605. - Excel for statistics..

Preface -- Acknowledgements -- 1 Sample Size, Mean, Standard Deviation, and Standard Error of the Mean -- 2 Random Number Generator -- 3 Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing -- 4 One-Group t-Test for the Mean -- 5 Two-Group t-Test of the Difference of the Means for Independent Groups -- 6 Correlation and Simple Linear Regression -- 7 Multiple Correlation and Multiple Regression -- 8 One-Way Analysis of Variance (ANOVA) -- Appendix A: Answers to End-of-Chapter Practice Problems -- Appendix B: Practice Test -- Appendix C: Answers to Practice Test -- Appendix D: Statistical Formulas -- Appendix E: t-table -- Index.

This book shows the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step, exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn't your strongest suit, you are not especially mathematically inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. Excel 2019 for Marketing Statistics: A Guide to Solving Practical Problems capitalizes on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. In this new edition, each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full practice test (with answers in an appendix) that allows readers to test what they have learned.

ISBN: 9783030627812$q(electronic bk.)

Standard No.: 10.1007/978-3-030-62781-2doiSubjects--Uniform Titles:

Microsoft Excel (Computer file)
Subjects--Topical Terms:

221561
Marketing
--Statistical methods.

LC Class. No.: HF5415

Dewey Class. No.: 658.800727

Excel 2019 for marketing statisticsa guide to solving practical problems /
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505 0 $a Preface -- Acknowledgements -- 1 Sample Size, Mean, Standard Deviation, and Standard Error of the Mean -- 2 Random Number Generator -- 3 Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing -- 4 One-Group t-Test for the Mean -- 5 Two-Group t-Test of the Difference of the Means for Independent Groups -- 6 Correlation and Simple Linear Regression -- 7 Multiple Correlation and Multiple Regression -- 8 One-Way Analysis of Variance (ANOVA) -- Appendix A: Answers to End-of-Chapter Practice Problems -- Appendix B: Practice Test -- Appendix C: Answers to Practice Test -- Appendix D: Statistical Formulas -- Appendix E: t-table -- Index.
520 $a This book shows the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step, exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn't your strongest suit, you are not especially mathematically inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. Excel 2019 for Marketing Statistics: A Guide to Solving Practical Problems capitalizes on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. In this new edition, each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full practice test (with answers in an appendix) that allows readers to test what they have learned.
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