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Emotional, sensory, and social dimen...

Elmashhara, Maher Georges, (1984-)

Emotional, sensory, and social dimensions of consumer buying behavior

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Emotional, sensory, and social dimensions of consumer buying behaviorAna Maria Soares and Maher Georges Elmashhara, editors.
其他作者:	Soares, Ana Maria,
出版者:	Hershey, Pennsylvania :IGI Global,2020.
面頁冊數:	1 online resource (xx, 424 p.)
標題:	Consumer behavior.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2220-2
ISBN:	9781799822226 (ebk.)

Emotional, sensory, and social dimensions of consumer buying behavior
Emotional, sensory, and social dimensions of consumer buying behavior[electronic resource] /Ana Maria Soares and Maher Georges Elmashhara, editors. - Hershey, Pennsylvania :IGI Global,2020. - 1 online resource (xx, 424 p.)

Includes bibliographical references and index.

Section 1. In-store experience. Chapter 1. Ambient encounters in retail "discounters": how store environment drives customer satisfaction ; Chapter 2. An eye tracking study of the effect of sensory and price in-store displays ; Chapter 3. The sensory dimension of sustainable retailing: analysing in-store green atmospherics ; Chapter 4. Emotion tracking: possibilities for measuring emotional consumer experiences ; Chapter 5. Experiential marketing: understanding the nature of experiences in emerging markets' grocery retailing ; Chapter 6. Future research directions in sensory marketing -- Section 2. Online experience. Chapter 7. Can virtual customer service agents improve consumers' online experiences?: the role of hedonic dimensions ; Chapter 8. Did you read the customer reviews before shopping?: the effect of customer reviews about online retail platforms on consumer behavioral responses ; Chapter 9. The role of social commerce components on the consumer decision-making process ; Chapter 10. Tactile sensations in e-retailing: the role of web communities -- Section 3. Other experiences. Chapter 11. Sophisticated segments of the market: changes in consumer dynamics and behaviors ; Chapter 12. Food retail in the rural periphery using the example of Germany: identifying success factors ; Chapter 13. Consumer emotions research in luxury contexts in emerging economies ; Chapter 14. Cause-related marketing and consumer buying behavior: opportunities and challenges.

""This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--Provided by publisher"--

ISBN: 9781799822226 (ebk.)Subjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32 / .E46 2020

Dewey Class. No.: 658.8/342

Emotional, sensory, and social dimensions of consumer buying behavior
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