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Corporate communications in restruct...

Gartner, Ulrich.

Corporate communications in restructuring phasessuccessfully shaping change with strategic communication /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Corporate communications in restructuring phasesby Ulrich Gartner.
其他題名:	successfully shaping change with strategic communication /
作者:	Gartner, Ulrich.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2021.
面頁冊數:	xiii, 157 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Communication in organizations.
電子資源:	https://doi.org/10.1007/978-3-658-34626-3
ISBN:	9783658346263$q(electronic bk.)

Corporate communications in restructuring phasessuccessfully shaping change with strategic communication /
Gartner, Ulrich.

Corporate communications in restructuring phasessuccessfully shaping change with strategic communication /[electronic resource] :by Ulrich Gartner. - Wiesbaden :Springer Fachmedien Wiesbaden :2021. - xiii, 157 p. :ill., digital ;24 cm.

Significance of communication in restructuring -- Communication as a strategic management task -- Identify and understand external and internal reference groups -- Describe communication goals and strategies -- Create management structures, build infrastructure -- Develop communication content and instruments -- Actively control internal and external communication.

ISBN: 9783658346263$q(electronic bk.)

Standard No.: 10.1007/978-3-658-34626-3doiSubjects--Topical Terms:

200077
Communication in organizations.

LC Class. No.: HD30.3 / .G37 2021

Dewey Class. No.: 306.44

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