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Scrum for salesa B2B guide to agilit...

Scherm, Michael J.

Scrum for salesa B2B guide to agility in organization, performance, and management /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Scrum for salesby Michael J. Scherm.
其他題名:	a B2B guide to agility in organization, performance, and management /
作者:	Scherm, Michael J.
出版者:	Cham :Springer International Publishing :2021.
面頁冊數:	xix, 255 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Management.
電子資源:	https://doi.org/10.1007/978-3-030-82978-0
ISBN:	9783030829780$q(electronic bk.)

Scrum for salesa B2B guide to agility in organization, performance, and management /
Scherm, Michael J.

Scrum for salesa B2B guide to agility in organization, performance, and management /[electronic resource] :by Michael J. Scherm. - Cham :Springer International Publishing :2021. - xix, 255 p. :ill., digital ;24 cm. - Future of business and finance,2662-2475. - Future of business and finance..

1. "Agility" Is More Than a Buzzword. Why B2B Sales Organizations Must Become Even More Adaptive -- 2. From Agony to Agility: The Emergence of Scrum as a Leading Agile Framework -- 3. Customer Acquisition: Team Dynamics and the Soft Beat of the Drum -- 4. Opportunity Management: Managing Complexity and Ambiguity -- 5. Pipeline Management: Overcoming Our Reptile Brain -- 6. Managing the Agile Salesforce in Scrum -- Epilogue: Agile Is Dead--Long Live Agile.

Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. This book shows how the elements of the leading agile framework "Scrum" should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations. It contains concrete guidelines, real-world examples, and useful tools to create the necessary change step by step and built to last.

ISBN: 9783030829780$q(electronic bk.)

Standard No.: 10.1007/978-3-030-82978-0doiSubjects--Topical Terms:

180005
Management.

LC Class. No.: HF5438.4 / .S34 2021

Dewey Class. No.: 658.81

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