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Developing successful global strategies for marketing luxury brands

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Developing successful global strategies for marketing luxury brandsFabrizio Mosca, Cecilia Casalegno, and Rosalia Gallo-Martinez.
其他作者:	Mosca, Fabrizio.
出版者:	Hershey :IGI Global Publisher of Timely Knowledge,2021
面頁冊數:	1 online resource (xxiii, 351 p.)
標題:	Luxury goods industry.
電子資源:	https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9
ISBN:	9781799858836 (ebk.)

Developing successful global strategies for marketing luxury brands
Developing successful global strategies for marketing luxury brands[electronic resource] /Fabrizio Mosca, Cecilia Casalegno, and Rosalia Gallo-Martinez. - Hershey :IGI Global Publisher of Timely Knowledge,2021 - 1 online resource (xxiii, 351 p.) - Advances in marketing, customer relationship management, and e-services (AMCRES) book series..

Includes bibliographical references and index.

"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"--

ISBN: 9781799858836 (ebk.)

LCCN: 2020048962Subjects--Topical Terms:

478102
Luxury goods industry.

LC Class. No.: HD9999.L852 / D48 2021

Dewey Class. No.: 658.8/02

Developing successful global strategies for marketing luxury brands
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245 0 0 $a Developing successful global strategies for marketing luxury brands $h [electronic resource] / $c Fabrizio Mosca, Cecilia Casalegno, and Rosalia Gallo-Martinez.
260 $a Hershey : $b IGI Global Publisher of Timely Knowledge, $c 2021
300 $a 1 online resource (xxiii, 351 p.)
490 0 $a Advances in marketing, customer relationship management, and e-services (AMCRES) book series.
504 $a Includes bibliographical references and index.
520 $a "This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"-- $c Provided by publisher.
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650 0 $a Luxuries $x Marketing. $3 326852
700 1 $a Mosca, Fabrizio. $3 927208
700 1 $a Casalegno, Cecilia, $d 1979- $3 927209
700 1 $a Gallo-Martinez, Rosalia, $d 1964- $3 927210
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