紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Misleading marketing communicationby Viktor Smith ... [et al.]. |
其他題名: |
assessing the impact of potentially deceptive food labelling on consumer behaviour / |
其他作者: |
Smith, Viktor. |
出版者: |
Cham :Springer International Publishing :2022. |
面頁冊數: |
xv, 164 p. :ill., digital ;24 cm. |
Contained By: |
Springer Nature eBook |
標題: |
Communication in marketing. |
電子資源: |
https://doi.org/10.1007/978-3-031-11206-5 |
ISBN: |
9783031112065$q(electronic bk.) |