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Permanent campaigning in Greece in times of crisisthe Samaras, Tsipras and Mitsotakis premierships /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Permanent campaigning in Greece in times of crisisby Panos A. Koliastasis.
其他題名:	the Samaras, Tsipras and Mitsotakis premierships /
作者:	Koliastasis, Panos.
出版者:	Cham :Springer International Publishing :2022.
面頁冊數:	xiii, 189 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Political campaignsHistory21st century.Greece
標題:	GreeceCongresses.HistoryMacedonian Expansion, 359-323 B.C.
電子資源:	https://doi.org/10.1007/978-3-031-11691-9
ISBN:	9783031116919$q(electronic bk.)

Permanent campaigning in Greece in times of crisisthe Samaras, Tsipras and Mitsotakis premierships /
Koliastasis, Panos.

Permanent campaigning in Greece in times of crisisthe Samaras, Tsipras and Mitsotakis premierships /[electronic resource] :by Panos A. Koliastasis. - Cham :Springer International Publishing :2022. - xiii, 189 p. :ill. (some col.), digital ;24 cm. - Political campaigning and communication,2662-5903. - Political campaigning and communication..

1. Permanent Campaigning in Greece -- 2. Antonis Samaras: The Permanent Campaign Strategy of a Center-Right Prime Minister -- 3. Alexis Tsipras: The Permanent Campaign Strategy of a Left-Wing Prime Minister -- 4. Kyriakos Mitsotakis: The Permanent Campaign Prime Minister -- 5. The Permanent Campaign Revisited.

This book investigates the phenomenon of permanent campaigning in Greece over the last decade. It explores the political communication strategies of three recent successive Greek prime ministers from 2012 until the early months of 2022 to deal with economic, migration and pandemic crises, from a permanent campaigning perspective. Moreover, it evaluates and measures, for the first time, their permanent campaign strategies using the proposed framework of Lilleker and Joathan (2020) and the three following indicators: capacity building and strategy, paid and owned media and earned media. The need for presidents to communicate with public opinion and their dependence on public support is anything but new. Τhe difference in the case of the permanent campaign is that the campaign tools, methods, techniques and personnel follow the elected leader in office in order to back his constant efforts to retain or even increase public approval as well as advance their re-election prospects. This book aims to extend the research on the permanent campaigning applied by prime ministers in European parliamentary systems and will be of interest to political communication and campaigning students and researchers. Panos Koliastasis is Postdoctoral Researcher in Politics at the University of Athens and Lecturer (adjunct) at the University of Peloponnese, Greece.

ISBN: 9783031116919$q(electronic bk.)

Standard No.: 10.1007/978-3-031-11691-9doiSubjects--Topical Terms:

937758
Political campaigns
--History--Greece--21st century.Subjects--Geographical Terms:

391677
Greece
--History--Macedonian Expansion, 359-323 B.C.--Congresses.

LC Class. No.: JN5016

Dewey Class. No.: 324.09495

Permanent campaigning in Greece in times of crisisthe Samaras, Tsipras and Mitsotakis premierships /
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