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The college textbook publishing industry in the U.S. 2000-2022the search for competitive marketing strategies /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The college textbook publishing industry in the U.S. 2000-2022by Albert N. Greco.
其他題名:	the search for competitive marketing strategies /
作者:	Greco, Albert N.
出版者:	Cham :Springer Nature Switzerland :2023.
面頁冊數:	1 online resource (xxiv, 133 p.) :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	College textbooksPublishing21st century.United States
電子資源:	https://doi.org/10.1007/978-3-031-30415-6
ISBN:	9783031304156$q(electronic bk.)

The college textbook publishing industry in the U.S. 2000-2022the search for competitive marketing strategies /
Greco, Albert N.

The college textbook publishing industry in the U.S. 2000-2022the search for competitive marketing strategies /[electronic resource] :by Albert N. Greco. - Cham :Springer Nature Switzerland :2023. - 1 online resource (xxiv, 133 p.) :ill., digital ;24 cm. - Marketing and communication in higher education. - Marketing and communication in higher education..

1. The State of the U.S. College Textbook Industry to 2000 -- 2. The Impact of Disruption on the College Textbook Publishing Industry: 2001-2012 -- 3. The Responses of the Major College Textbook Publishers: 2013-2018 -- 4. College Bookstores and College Textbook Publishers Confront Dramatic Developments and Challenges: 2019-2021 -- 5. The Future of College Textbook Publishing.

This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks)

ISBN: 9783031304156$q(electronic bk.)

Standard No.: 10.1007/978-3-031-30415-6doiSubjects--Topical Terms:

944285
College textbooks
--Publishing--United States--21st century.

LC Class. No.: Z286.T48

Dewey Class. No.: 070.573

The college textbook publishing industry in the U.S. 2000-2022the search for competitive marketing strategies /
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