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Public relations and advertising theoriesconcepts and practices /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Public relations and advertising theoriesedited by B. Oğuz Aydın, Emine Șahin, Özlem Duğan.
其他題名:	concepts and practices /
其他作者:	Aydın, B. Oğuz.
出版者:	Berlin :Peter Lang,2018.
面頁冊數:	423 p. :ill., digital ;21 cm.
標題:	Public relations.
電子資源:	https://www.peterlang.com/search?searchstring=9783631766798
ISBN:	9783631766798$q(electronic bk.)

Public relations and advertising theoriesconcepts and practices /
Public relations and advertising theoriesconcepts and practices /[electronic resource] :edited by B. Oğuz Aydın, Emine Șahin, Özlem Duğan. - Berlin :Peter Lang,2018. - 423 p. :ill., digital ;21 cm.

Includes bibliographical references.

ISBN: 9783631766798$q(electronic bk.)Subjects--Topical Terms:

230711
Public relations.

LC Class. No.: HD59 / .P83 2018

Dewey Class. No.: 659.2

Public relations and advertising theoriesconcepts and practices /
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245 0 0 $a Public relations and advertising theories $h [electronic resource] : $b concepts and practices / $c edited by B. Oğuz Aydın, Emine Șahin, Özlem Duğan.
260 $a Berlin : $b Peter Lang, $c 2018.
300 $a 423 p. : $b ill., digital ; $c 21 cm.
504 $a Includes bibliographical references.
650 0 $a Public relations. $3 230711
650 0 $a Comparative advertising. $3 949252
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700 1 $a Şahin, Emine. $3 949250
700 1 $a Duğan, Özlem. $3 949251
856 4 0 $u https://www.peterlang.com/search?searchstring=9783631766798

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