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Customer success managementhelping business customers achieve their goals /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Customer success managementby Michael Kleinaltenkamp, Katharina Prohl-Schwenke, Laura Elgeti.
其他題名:	helping business customers achieve their goals /
作者:	Kleinaltenkamp, Michael.
其他作者:	Prohl-Schwenke, Katharina.
出版者:	Cham :Springer International Publishing :2023.
面頁冊數:	x, 102 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Customer relationsManagement.
電子資源:	https://doi.org/10.1007/978-3-031-26178-7
ISBN:	9783031261787$q(electronic bk.)

Customer success managementhelping business customers achieve their goals /
Kleinaltenkamp, Michael.

Customer success managementhelping business customers achieve their goals /[electronic resource] :by Michael Kleinaltenkamp, Katharina Prohl-Schwenke, Laura Elgeti. - Cham :Springer International Publishing :2023. - x, 102 p. :ill. (some col.), digital ;24 cm. - Management for professionals,2192-810X. - Management for professionals..

Chapter 1 The Rise of a New Business Function: Customer Success (Management) -- Chapter 2 Customer Success and Customer Success Management -- Chapter 3 Customer Success Management Drivers -- Chapter 4 Value-Based Selling -- Chapter 5 Solution Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the Customer Value Proposition -- Chapter 8 Customer Advocacy -- Chapter 9 Customer Success Management Outcomes -- Chapter 10 Customer Success Management Structures -- Index.

End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first implemented in selected service businesses, but currently CSM applications are spreading globally across industries. This book provides a clear understanding of CSM for practitioners based on comprehensibly prepared knowledge from practical and scientific resources. The book can be used as a practical guide to learn about CSM process and the roles, necessary capabilities, and expectations toward customer success managers. Furthermore, it also shows how CSM differs from and, at the same time, relates to existing customer-related management concepts such as value-based selling, key account management and customer relationship management. The presented insights are not only relevant for customer success managers, but also for those aiming at such a position in the future. The book is also useful for supplier and customer representatives who are connected with customer success management activities in their daily business.

ISBN: 9783031261787$q(electronic bk.)

Standard No.: 10.1007/978-3-031-26178-7doiSubjects--Topical Terms:

202165
Customer relations
--Management.

LC Class. No.: HF5415.5

Dewey Class. No.: 658.812

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520 $a End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first implemented in selected service businesses, but currently CSM applications are spreading globally across industries. This book provides a clear understanding of CSM for practitioners based on comprehensibly prepared knowledge from practical and scientific resources. The book can be used as a practical guide to learn about CSM process and the roles, necessary capabilities, and expectations toward customer success managers. Furthermore, it also shows how CSM differs from and, at the same time, relates to existing customer-related management concepts such as value-based selling, key account management and customer relationship management. The presented insights are not only relevant for customer success managers, but also for those aiming at such a position in the future. The book is also useful for supplier and customer representatives who are connected with customer success management activities in their daily business.
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