紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Optimistic marketing in challenging timesedited by Bruna Jochims, Juliann Allen. |
其他題名: |
serving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA / |
其他作者: |
Jochims, Bruna. |
團體作者: |
Academy of Marketing Science. |
出版者: |
Cham :Springer Nature Switzerland :2023. |
面頁冊數: |
xli, 404 p. :ill., digital ;24 cm. |
Contained By: |
Springer Nature eBook |
標題: |
Marketing |
電子資源: |
https://doi.org/10.1007/978-3-031-24687-6 |
ISBN: |
9783031246876$q(electronic bk.) |