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The evolution of made in Italycase studies on the italian food and beverage industry /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The evolution of made in Italyby Vittoria Veronesi, Martina Schiavello.
其他題名:	case studies on the italian food and beverage industry /
作者:	Veronesi, Vittoria.
其他作者:	Schiavello, Martina.
出版者:	Cham :Springer International Publishing :2023.
面頁冊數:	xvi, 137 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Food industry and tradeCase studies.Italy
電子資源:	https://doi.org/10.1007/978-3-031-15667-0
ISBN:	9783031156670$q(electronic bk.)

The evolution of made in Italycase studies on the italian food and beverage industry /
Veronesi, Vittoria.

The evolution of made in Italycase studies on the italian food and beverage industry /[electronic resource] :by Vittoria Veronesi, Martina Schiavello. - Cham :Springer International Publishing :2023. - xvi, 137 p. :ill., digital ;24 cm.

Chapter 1. Introduction -- Chapter 2. The Food & Beverage industry in Italy -- Chapter 3. Post-Pandemic Trends in the Food & Beverage Industry -- Chapter 4. IGOR Gorgonzola -- Chapter 5. Venchi -- Chapter 6. Calvisius Caviar -- Chpater 7. illycaffè -- Chapter 8. Ca' del Bosco -- Chapter 9. Nonino -- Chapter 10. Da Vittorio -- Chapter 11. Panino Giusto -- Chapter 12. Lessons for Managers and Entrepreneurs.

This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context. Through a series of case studies, the authors explore the food and beverage industry's defining characteristics and how each particular sector has become so important to the Italian economy. Drawing on cases that feature small, medium and large enterprises, the authors reveal how firms have adapted their business strategies to meet new customer demands and market trends, highlighting the winning characteristics of the ever-evolving 'Made in Italy' brand, concluding with a recommended strategy of best practices for future implementation. Providing examples that can be studied, applied and analyzed by researchers, students, and practitioners, this unique book offers a detailed understanding of the different innovations and adaptations that companies in the food and beverage sector have put in place in response to ever evolving markets and trends, and how innovation becomes the key to success. Vittoria Veronesi, Ph.D., is a Senior Lecturer in Operations and Technology Management at SDA Bocconi School of Management, as well as Adjunct Professor of Technology, Innovation and Operations Management, Business Strategy in Creative Industries and Fashion Companies Management at Bocconi University. Her other roles include Director of the Master of Management in Food and Beverage (2017-2021), Director of Altagamma Academy, Director of the Food Experience and Hospitality Management Concentration at the Master of Fashion, Experience and Design and official Faculty member of the Luxury Business Management Concentration at MBA and Made in Italy Concentration at EMBA. Martina Schiavello is an international professional with experience in innovation and strategy within the food and beverage industry, both in fast-paced startups and large corporate companies. Her work has included leading R&D and innovation for sustainable fast food chain Clover Food Lab in Boston, and research and consultancy work for food-tech consulting Forward Fooding and Food+ by Compass Group through SDA Bocconi. In addition, she has managed the expansion and innovation of the cloud kitchen vertical for Glovo Italy.

ISBN: 9783031156670$q(electronic bk.)

Standard No.: 10.1007/978-3-031-15667-0doiSubjects--Topical Terms:

953190
Food industry and trade
--Italy--Case studies.

LC Class. No.: HD9015.I82 / V47 2023

Dewey Class. No.: 338.4766400945

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