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H2H marketingcase studies on human-to-human marketing /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	H2H marketingedited by Philip Kotler ... [et al.].
其他題名:	case studies on human-to-human marketing /
其他作者:	Kotler, Philip.
出版者:	Cham :Springer International Publishing :2023.
面頁冊數:	xix, 213 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Marketing
電子資源:	https://doi.org/10.1007/978-3-031-22393-8
ISBN:	9783031223938$q(electronic bk.)

H2H marketingcase studies on human-to-human marketing /
H2H marketingcase studies on human-to-human marketing /[electronic resource] :edited by Philip Kotler ... [et al.]. - Cham :Springer International Publishing :2023. - xix, 213 p. :ill., digital ;24 cm. - Springer business cases,2662-544X. - Springer business cases..

The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World.

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

ISBN: 9783031223938$q(electronic bk.)

Standard No.: 10.1007/978-3-031-22393-8doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5415

Dewey Class. No.: 658.8

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