紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Marketing solutions to the challenges of a VUCA environmentedited by Anna Zarkada. |
其他題名: |
proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023 / |
其他作者: |
Zarkada, Anna. |
團體作者: |
|
出版者: |
Cham :Springer Nature Switzerland :2024. |
面頁冊數: |
vi, 215 p. :ill. (some col.), digital ;24 cm. |
Contained By: |
Springer Nature eBook |
標題: |
Marketing |
電子資源: |
https://doi.org/10.1007/978-3-031-58429-9 |
ISBN: |
9783031584299$q(electronic bk.) |