紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Globally-minded marketingby Carlos J. Torelli, Maria A. Rodas. |
其他題名: |
a cultural approach to building iconic brands / |
作者: |
Torelli, Carlos J. |
其他作者: |
Rodas, Maria A. |
出版者: |
Cham :Springer International Publishing :2024. |
面頁冊數: |
xvii, 199 p. :ill. (some col.), digital ;24 cm. |
Contained By: |
Springer Nature eBook |
標題: |
Marketing. |
電子資源: |
https://doi.org/10.1007/978-3-031-50812-7 |
ISBN: |
9783031508127$q(electronic bk.) |