國立高雄大學圖資館 |

登入

回首頁

Key developments in international marketinginfluential contributions and future avenues for research /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Key developments in international marketingedited by Saeed Samiee, Constantine S. Katsikeas, Petra Riefler.
其他題名:	influential contributions and future avenues for research /
其他作者:	Samiee, Saeed.
出版者:	Cham :Springer International Publishing :2024.
面頁冊數:	xvi, 546 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Export marketing.
電子資源:	https://doi.org/10.1007/978-3-031-17366-0
ISBN:	9783031173660$q(electronic bk.)

Key developments in international marketinginfluential contributions and future avenues for research /
Key developments in international marketinginfluential contributions and future avenues for research /[electronic resource] :edited by Saeed Samiee, Constantine S. Katsikeas, Petra Riefler. - Cham :Springer International Publishing :2024. - xvi, 546 p. :ill., digital ;24 cm. - JIBS special collections,2397-8783. - JIBS special collections..

Chapter 1: Introduction -- Part A: From Exporter to the Born-Global Firm -- Chapter 2: Innovation, organizational capabilities, and the born-global firm -- Chapter 3: The export development process: an intergrative review of empirical models -- Part B: International Buyer-Seller Relationships and Partnerships -- Chapter 4: Trust and performance in cross-border marketing partnerships: A behavioral approach -- Part C: Brands and Branding in International Marketing -- Chapter 5: How perceived brand globalness creates brand value:- Chapter 6: Brand origin recognition accuracy: its antecedents and consumers' cognitive limitations -- Part D: The Consumer in International Marketing -- Chapter 7: Cosmopolitan consumers as a target group for segmentation -- Chapter 8: Us versus them, or us versus everyone? Delineating consumer aversion to foreign goods -- Part E: New Frontiers in International Marketing -- Chapter 9: Chief marketing officers' discretion and firms' internationalization: An empirical investigation -- Chapter 10: Sharing economy: International marketing strategies.

International marketing (IM) is a core disciplinary area within the broader international business (IB) field. This book revisits 7 highly cited articles from the Journal of International Business Studies that address important topics in IM such as country entry modes and choices, international branding decisions, managing cross-border seller-buyer relationships, and international branding strategies. The collection is complemented by 2 recently published articles tackling new frontiers in IM/IB. Each of the 9 works is complemented with timely retrospectives by the original authors and other leading scholars. This collection provides readers with a careful selection of highly influential and timely works from the IM literature that will continue to greatly contribute to the IB discipline, with an emphasis on future research directions from leading scholars in the field. Saeed Samiee is Collins Professor of Marketing and International Business at the University of Tulsa. His research focuses on various aspects of strategy in international and global contexts with a particular attention to marketing-related issues. He is the 2017 recipient of the Significant Contributions to Global Marketing Award (Lifetime Achievement Award) from the AMA Global Marketing SIG, the 2004 Cavusgil Award, and the 2020 Thorelli Award. Constantine Katsikeas is the Arnold Ziff Research Chair and Professor of Marketing and International Management at Leeds University Business School. His interests lie in international marketing and export management, sales management, cross-border interfirm relationships, and strategic alliances. He has twice (2013 and 2015) received the AMA Global Marketing SIG's Excellence in Global Marketing Award, the 2006 Thorelli Award, and the 1999 Cavusgil Award. Petra Riefler is Chaired Professor of Marketing at the University of Natural Resources and Life Sciences Vienna, Austria. Her work focuses on international consumer behavior and branding. She is recipient of 2022 Hans B. Thorelli Award.

ISBN: 9783031173660$q(electronic bk.)

Standard No.: 10.1007/978-3-031-17366-0doiSubjects--Topical Terms:

216633
Export marketing.

LC Class. No.: HF1416

Dewey Class. No.: 658.84

Key developments in international marketinginfluential contributions and future avenues for research /
LDR:04230nmm a2200337 a 4500 001 664264
003 DE-He213
005 20240321205635.0
006 m d
007 cr nn 008maaau
008 241219s2024 sz s 0 eng d
020 $a 9783031173660$q(electronic bk.)
020 $a 9783031173653$q(paper)
024 7 $a 10.1007/978-3-031-17366-0 $2 doi
035 $a 978-3-031-17366-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HF1416
072 7 $a KJK $2 bicssc
072 7 $a BUS035000 $2 bisacsh
072 7 $a KJK $2 thema
082 0 4 $a 658.84 $2 23
090 $a HF1416 $b .K44 2024
245 0 0 $a Key developments in international marketing $h [electronic resource] : $b influential contributions and future avenues for research / $c edited by Saeed Samiee, Constantine S. Katsikeas, Petra Riefler.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2024.
300 $a xvi, 546 p. : $b ill., digital ; $c 24 cm.
490 1 $a JIBS special collections, $x 2397-8783
505 0 $a Chapter 1: Introduction -- Part A: From Exporter to the Born-Global Firm -- Chapter 2: Innovation, organizational capabilities, and the born-global firm -- Chapter 3: The export development process: an intergrative review of empirical models -- Part B: International Buyer-Seller Relationships and Partnerships -- Chapter 4: Trust and performance in cross-border marketing partnerships: A behavioral approach -- Part C: Brands and Branding in International Marketing -- Chapter 5: How perceived brand globalness creates brand value:- Chapter 6: Brand origin recognition accuracy: its antecedents and consumers' cognitive limitations -- Part D: The Consumer in International Marketing -- Chapter 7: Cosmopolitan consumers as a target group for segmentation -- Chapter 8: Us versus them, or us versus everyone? Delineating consumer aversion to foreign goods -- Part E: New Frontiers in International Marketing -- Chapter 9: Chief marketing officers' discretion and firms' internationalization: An empirical investigation -- Chapter 10: Sharing economy: International marketing strategies.
520 $a International marketing (IM) is a core disciplinary area within the broader international business (IB) field. This book revisits 7 highly cited articles from the Journal of International Business Studies that address important topics in IM such as country entry modes and choices, international branding decisions, managing cross-border seller-buyer relationships, and international branding strategies. The collection is complemented by 2 recently published articles tackling new frontiers in IM/IB. Each of the 9 works is complemented with timely retrospectives by the original authors and other leading scholars. This collection provides readers with a careful selection of highly influential and timely works from the IM literature that will continue to greatly contribute to the IB discipline, with an emphasis on future research directions from leading scholars in the field. Saeed Samiee is Collins Professor of Marketing and International Business at the University of Tulsa. His research focuses on various aspects of strategy in international and global contexts with a particular attention to marketing-related issues. He is the 2017 recipient of the Significant Contributions to Global Marketing Award (Lifetime Achievement Award) from the AMA Global Marketing SIG, the 2004 Cavusgil Award, and the 2020 Thorelli Award. Constantine Katsikeas is the Arnold Ziff Research Chair and Professor of Marketing and International Management at Leeds University Business School. His interests lie in international marketing and export management, sales management, cross-border interfirm relationships, and strategic alliances. He has twice (2013 and 2015) received the AMA Global Marketing SIG's Excellence in Global Marketing Award, the 2006 Thorelli Award, and the 1999 Cavusgil Award. Petra Riefler is Chaired Professor of Marketing at the University of Natural Resources and Life Sciences Vienna, Austria. Her work focuses on international consumer behavior and branding. She is recipient of 2022 Hans B. Thorelli Award.
650 0 $a Export marketing. $3 216633
650 1 4 $a International Business. $3 724621
650 2 4 $a Marketing. $3 182957
700 1 $a Samiee, Saeed. $3 976962
700 1 $a Katsikeas, Constantine S. $3 976963
700 1 $a Riefler, Petra. $3 976964
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a JIBS special collections. $3 770830
856 4 0 $u https://doi.org/10.1007/978-3-031-17366-0
950 $a Business and Management (SpringerNature-41169)