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How Asia advertises :the most succes...

Aitchison, Jim.

How Asia advertises :the most successful campaigns in Asia-Pacific and the marketing strategies behind them /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	How Asia advertises :Jim Aitchison.
其他題名:	the most successful campaigns in Asia-Pacific and the marketing strategies behind them /
作者:	Aitchison, Jim.
出版者:	Singapore :J. Wiley & Sons (Asia),2002.
面頁冊數:	xviii, 411 p. :ill., ports. ;26 cm.
附註:	Includes index.
標題:	AdvertisingAsia.
ISBN:	0470820551 :

How Asia advertises :the most successful campaigns in Asia-Pacific and the marketing strategies behind them /
Aitchison, Jim.

How Asia advertises :the most successful campaigns in Asia-Pacific and the marketing strategies behind them /Jim Aitchison. - Singapore :J. Wiley & Sons (Asia),2002. - xviii, 411 p. :ill., ports. ;26 cm.

Includes index.

ISBN: 0470820551 :NT$1124

LCCN: 2002514302Subjects--Topical Terms:

211025
Advertising
--Asia.

LC Class. No.: HF5813.A74 / A311 2002

Dewey Class. No.: 659.1/095

How Asia advertises :the most successful campaigns in Asia-Pacific and the marketing strategies behind them /
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