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Evaluating public relations a best p...
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Chartered Institute of Public Relations.
Evaluating public relations a best practice guide to public relations planning, research and evaluation /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Evaluating public relations Tom Watson and Paul Noble.
其他題名:
a best practice guide to public relations planning, research and evaluation /
作者:
Watson, Tom,
其他作者:
Noble, Paul,
出版者:
London :Kogan Page2007
面頁冊數:
iv, 252 p.
附註:
Title from e-book title screen (viewed January 14, 2008).
叢書名:
PR in practice series
標題:
Public relationsEvaluation.
電子資源:
Connect to MyiLibrary resource
ISBN:
9786611091828
Evaluating public relations a best practice guide to public relations planning, research and evaluation /
Watson, Tom,1950-
Evaluating public relations
a best practice guide to public relations planning, research and evaluation /[electronic resource] Tom Watson and Paul Noble. - 2nd ed. - London :Kogan Page2007 - iv, 252 p. - PR in practice series.
Title from e-book title screen (viewed January 14, 2008).
Includes bibliographical references (p. 244-250) and index.
Electronic reproduction.
UK :
MyiLibrary,
2008
Access may be limited to MIL affiliated libraries.
ISBN: 9786611091828Subjects--Topical Terms:
295985
Public relations
--Evaluation.Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HD59 / .W38 2007eb
Dewey Class. No.: 658.2
Evaluating public relations a best practice guide to public relations planning, research and evaluation /
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