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Applying neuroscience to business pr...

Alonso Dos Santos, Manuel, (1981-)

Applying neuroscience to business practice

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Applying neuroscience to business practiceManuel Alonso Dos Santos, editor.
其他作者:	Alonso Dos Santos, Manuel,
出版者:	Hershey, Pennsylvania :IGI Global,[2017]
面頁冊數:	1 online resource (xix, 331 p.) :ill.
標題:	MarketingPsychological aspects.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1028-4
ISBN:	9781522510291 (ebook)

Applying neuroscience to business practice
Applying neuroscience to business practice[electronic resource] /Manuel Alonso Dos Santos, editor. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (xix, 331 p.) :ill.

Includes bibliographical references and index.

Assessing consumer reactions with neuroscientific measurements / Christopher Rumpf, Christoph Breuer -- Neuromarketing step by step: based on scientific publications / Erick Valencia -- Neuromarketing perspective of consumer choice / Salim Lahmiri -- Experiential marketing: searching for emotional connection with consumers in POS / Barbara Aucejo Devis, Maria Pocovi -- Mastering cognitive neuroscience and social neuroscience perspectives in the information age / Kijpokin Kasemsap -- Neuroscience applications in financial markets: a practitioner's perspective / Alessia Falsarone -- Interaction between the emotional and rational aspects in consumer buying process for typical food products of Italy / Luisa Sturiale, Alessandro Scuderi -- Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV ads / Patrizia Cherubino [and 8 others] -- How is the personality of Facebook customers?: Cloninger's psychobiological model of temperament as a predictor of SNSs / Juan Jose Delgado -- Neuroscience applications on the assessments of TV ads / Tuna Cakar, Kaan Gez -- Neuromarketing from the perspective of advertising professionals: a battle between creatives and strategic planners / Ugur Bakir, Muge Elden, Erdem Gecit.

Restricted to subscribers or individual electronic text purchasers.

"This book provides theoretical frameworks and current empirical research in the field by highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research"--Provided by publisher.

ISBN: 9781522510291 (ebook)Subjects--Topical Terms:

239205
Marketing
--Psychological aspects.

LC Class. No.: HF5415 / .A64885 2017e

Dewey Class. No.: 658.8001/9

Applying neuroscience to business practice
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504 $a Includes bibliographical references and index.
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506 $a Restricted to subscribers or individual electronic text purchasers.
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650 0 $a Management $x Psychological aspects. $3 258374
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