國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁 到查詢結果 [ subject:"Sports sponsorship" ]

切換: 標籤 | MARC模式 | ISBD

Strategic equity partnerships in pro...

Duffner, Tobias.

Strategic equity partnerships in professional footballevidence on stakeholder attitudes for the case of the German Bundesliga /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic equity partnerships in professional footballby Tobias Duffner.
其他題名:	evidence on stakeholder attitudes for the case of the German Bundesliga /
作者:	Duffner, Tobias.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2020.
面頁冊數:	xxvi, 353 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Strategic alliances (Business)Germany.
電子資源:	https://doi.org/10.1007/978-3-658-31301-2
ISBN:	9783658313012$q(electronic bk.)

Strategic equity partnerships in professional footballevidence on stakeholder attitudes for the case of the German Bundesliga /
Duffner, Tobias.

Strategic equity partnerships in professional footballevidence on stakeholder attitudes for the case of the German Bundesliga /[electronic resource] :by Tobias Duffner. - Wiesbaden :Springer Fachmedien Wiesbaden :2020. - xxvi, 353 p. :ill., digital ;24 cm. - Event- und impaktforschung,2662-9224. - Event- und impaktforschung..

Introduction -- Research Gaps and Research Questions -- Theoretical Framework - General Partnership Literature -- Strategic Equity Partnerships in the Football Business -- Research Design -- Empirical Findings and Discussion -- Management Implications and Recommendations -- Research Summary.

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium) This work aims to generate theory within the specific field of professional football and to provide recommendations for action.

ISBN: 9783658313012$q(electronic bk.)

Standard No.: 10.1007/978-3-658-31301-2doiSubjects--Corporate Names:

873951
Fussball-Bundesliga.
Subjects--Topical Terms:

873952
Strategic alliances (Business)
--Germany.

LC Class. No.: HD69.S8

Dewey Class. No.: 658.042

Strategic equity partnerships in professional footballevidence on stakeholder attitudes for the case of the German Bundesliga /
LDR:01842nmm a2200337 a 4500 001 583384
003 DE-He213
005 20201109161942.0
006 m d
007 cr nn 008maaau
008 210202s2020 gw s 0 eng d
020 $a 9783658313012$q(electronic bk.)
020 $a 9783658313005$q(paper)
024 7 $a 10.1007/978-3-658-31301-2 $2 doi
035 $a 978-3-658-31301-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HD69.S8
072 7 $a KJ $2 bicssc
072 7 $a BUS042000 $2 bisacsh
072 7 $a KJ $2 thema
082 0 4 $a 658.042 $2 23
090 $a HD69.S8 $b D857 2020
100 1 $a Duffner, Tobias. $3 873950
245 1 0 $a Strategic equity partnerships in professional football $h [electronic resource] : $b evidence on stakeholder attitudes for the case of the German Bundesliga / $c by Tobias Duffner.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2020.
300 $a xxvi, 353 p. : $b ill., digital ; $c 24 cm.
490 1 $a Event- und impaktforschung, $x 2662-9224
505 0 $a Introduction -- Research Gaps and Research Questions -- Theoretical Framework - General Partnership Literature -- Strategic Equity Partnerships in the Football Business -- Research Design -- Empirical Findings and Discussion -- Management Implications and Recommendations -- Research Summary.
520 $a The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium) This work aims to generate theory within the specific field of professional football and to provide recommendations for action.
610 2 0 $a Fussball-Bundesliga. $3 873951
650 0 $a Strategic alliances (Business) $z Germany. $3 873952
650 0 $a Sports sponsorship $z Germany. $3 873953
650 1 4 $a Business and Management, general. $3 731433
650 2 4 $a Sport Science. $3 712255
650 2 4 $a Sports Economics. $3 738906
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a Event- und impaktforschung. $3 683580
856 4 0 $u https://doi.org/10.1007/978-3-658-31301-2
950 $a Business and Management (SpringerNature-41169)