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The golden crossroadsmultidisciplina...

Bevolo, Marco.

The golden crossroadsmultidisciplinary findings for business success from the worlds of fine arts, design and culture /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The golden crossroadsMarco Bevolo.
其他題名:	multidisciplinary findings for business success from the worlds of fine arts, design and culture /
作者:	Bevolo, Marco.
出版者:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2010.
面頁冊數:	xi, 227 p. ;24 cm.
標題:	Success in businessPsychological aspects.
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230250697

The golden crossroadsmultidisciplinary findings for business success from the worlds of fine arts, design and culture /
Bevolo, Marco.

The golden crossroadsmultidisciplinary findings for business success from the worlds of fine arts, design and culture /[electronic resource] :Marco Bevolo. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2010. - xi, 227 p. ;24 cm.

Includes bibliographical references and index.

Methodologies and perspectives -- Diverse perspectives in the fine arts -- Protagonists -- Psychology of the arts : how it works for work -- Manifestos, propaganda, and the art of marketing -- Relationships andmuseums -- The art of relationships : from communities to collections -- Between "ideology" and "space" : the museum experience -- Futures --Design : directions towards the future -- Regional gods : the emergence of new geographies in the world of fine arts and creativity -- The future of fine arts : according to public opinion.

The Golden Crossroads" sets potential new directions for business leaders and brand marketeers. It does so by looking at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. This book offers a mix of 38 qualitative and quantitative research-based findings to give inspiration by presenting ways of working and other "secrets of the trade" from the world of fine arts and design. "The Golden Crossroads" is not about answers, it is about criticalquestions, radical challenges and opportunities for tomorrow's success.It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists,designers and commercial creative industry leaders.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230250697

Standard No.: 10.1057/9780230250697doiSubjects--Topical Terms:

245645
Success in business
--Psychological aspects.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: BF637.S8 / B47 2010

Dewey Class. No.: 650.1

The golden crossroadsmultidisciplinary findings for business success from the worlds of fine arts, design and culture /
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520 $a The Golden Crossroads" sets potential new directions for business leaders and brand marketeers. It does so by looking at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. This book offers a mix of 38 qualitative and quantitative research-based findings to give inspiration by presenting ways of working and other "secrets of the trade" from the world of fine arts and design. "The Golden Crossroads" is not about answers, it is about criticalquestions, radical challenges and opportunities for tomorrow's success.It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists,designers and commercial creative industry leaders.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Apr. 12, 2010). $n Access may be restricted to users at subscribing institutions.
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