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1.

Word of mouth marketing :how smart c...

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Sernovitz, Andy.
- Word of mouth marketing :how smart companies get people talking /
- by: Sernovitz, Andy.
- 書目-語言資料,印刷品 : Monograph/item
- 出版者: Kaplan Pub.,
- 出版地: New York ;
- 出版年: 2006
- ISBN: 1419593331; 9781419593338
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
2.

Building buzz to beat the big boyswo...

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O'Leary, Steve.
- Building buzz to beat the big boysword-of-mouth marketing for small businesses /
- by: O'Leary, Steve.; Sheehan, Kim.
- 書目-電子資源 : Monograph/item
- 出版者: Praeger Publishers,
- 出版地: Westport, Conn. :
- 出版年: 2008
- ISBN: 0313345988; 0313345996; 9780313345982; 9780313345999
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
3.

Measuring electronic word-of-mouth e...

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SpringerLink (Online service)
- Measuring electronic word-of-mouth effectivenessdeveloping and applying the eWOM trust scale /
- by: SpringerLink (Online service); Weitzl, Wolfgang.
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Imprint: Springer Gabler,; Springer Fachmedien Wiesbaden :
- 出版地: Wiesbaden :
- 出版年: 2017
- ISBN: 9783658158880; 9783658158897
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
4.

Ripple effecthow empowered involveme...

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Oetting, Martin.
- Ripple effecthow empowered involvement drives word of mouth /
- by: Oetting, Martin.; SpringerLink (Online service)
- 書目-電子資源 : Monograph/item
- 出版者: Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,
- 出版地: Wiesbaden :
- 出版年: 2009
- ISBN: 9783834920096; 9783834983725
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
5.

Managing negative word-of-mouth on s...

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Nee, Ines.
- Managing negative word-of-mouth on social media platformsthe effect of hotel management responses on observers' purchase intention /
- by: Nee, Ines.; SpringerLink (Online service)
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Imprint: Springer Gabler,; Springer Fachmedien Wiesbaden :
- 出版地: Wiesbaden :
- 出版年: 2016
- ISBN: 9783658139971; 9783658139988
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
6.

The seven principles of wom and buzz...

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Mourdoukoutas, Panos.
- The seven principles of wom and buzz marketingcrossing the tipping point /
- by: Mourdoukoutas, Panos.; Siomkos, George J.; SpringerLink (Online service)
- 書目-電子資源 : Monograph/item
- 出版者: Springer-Verlag Berlin Heidelberg,
- 出版地: Berlin, Heidelberg :
- 出版年: 2009
- ISBN: 9783642021084; 9783642021091
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
7.

Electronic word of mouth (eWOM) in t...

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Ismagilova, Elvira.
- Electronic word of mouth (eWOM) in the marketing contexta state of the art analysis and future directions /
- by: Ismagilova, Elvira.; SpringerLink (Online service)
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Imprint: Springer,; Springer International Publishing :
- 出版地: Cham :
- 出版年: 2017
- ISBN: 9783319524580; 9783319524597
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
8.

Oscar buzz and the influence of word...

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Eagan, Owen.
- Oscar buzz and the influence of word of mouth on movie success
- by: Eagan, Owen.; SpringerLink (Online service)
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Imprint: Palgrave Pivot,; Springer International Publishing :
- 出版地: Cham :
- 出版年: 2020
- ISBN: 9783030411794; 9783030411800
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論

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