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查詢結果 [ subject:"Branding."]

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1.
- Green brandingbasics, success factors and instruments for sustainable brand and innovation management /
- by: Errichiello, Oliver.; SpringerLink (Online service); Zschiesche, Arnd.
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Imprint: Springer,; Springer Fachmedien Wiesbaden :
- 出版地: Wiesbaden :
- 出版年: 2022
- ISBN: 9783658360597; 9783658360603
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
2.

Cross-cultural brand personality and...

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SpringerLink (Online service)
- Cross-cultural brand personality and brand desirabilityan empirical approach to the role of culture on this mediated interplay /
- by: SpringerLink (Online service); Vellnagel, Corinna Colette.
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Imprint: Springer Gabler,; Springer Fachmedien Wiesbaden :
- 出版地: Wiesbaden :
- 出版年: 2020
- ISBN: 9783658311773; 9783658311780
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
3.
- Commodity brandinga qualitative research approach to understanding modern energy brands /
- by: Larsen, Fridrik.; SpringerLink (Online service)
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Imprint: Palgrave Macmillan,; Springer Nature Switzerland :
- 出版地: Cham :
- 出版年: 2023
- ISBN: 9783031299650; 9783031299667
- 館藏流通狀態: 0 本館藏 | 0 本館藏在館內
- 筆 0 讀者評論
4.

China brandingcases from Zhejiang /

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Liu, Martin J.
- China brandingcases from Zhejiang /
- by: Liu, Martin J.; Luo, Jun.; SpringerLink (Online service)
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Imprint: Palgrave Macmillan,; Springer Singapore :
- 出版地: Singapore :
- 出版年: 2019
- ISBN: 9789811393174; 9789811393181
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
5.

The rational homo psychologicuscreat...

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SpringerLink (Online service)
- The rational homo psychologicuscreating thoughtful businesses /
- by: SpringerLink (Online service); Story, H. Y.
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Imprint: Palgrave Macmillan,; Springer Singapore :
- 出版地: Singapore :
- 出版年: 2020
- ISBN: 9789813295025; 9789813295032
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
6.

Brand managementan introduction thro...

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Mogaji, Emmanuel.
- Brand managementan introduction through storytelling /
- by: Mogaji, Emmanuel.; SpringerLink (Online service)
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Imprint: Palgrave Macmillan,; Springer International Publishing :
- 出版地: Cham :
- 出版年: 2021
- ISBN: 9783030661182; 9783030661199
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
7.
- Yes logouncovering the recipes of branding success in the world's largest consumer market /
- by: Qin, Shuo.; SpringerLink (Online service); Wang, Allison.; Wang, Jiazhuo George.
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Imprint: Springer,; Springer Nature Singapore :
- 出版地: Singapore :
- 出版年: 2023
- ISBN: 9789819966073; 9789819966080
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
8.

User experience is brand experiencet...

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Sand, Felix van de.
- User experience is brand experiencethe psychology behind successful digital products and services /
- by: Sand, Felix van de.; SpringerLink (Online service)
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Imprint: Springer,; Springer International Publishing :
- 出版地: Cham :
- 出版年: 2020
- ISBN: 9783030298678; 9783030298685
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
9.

Perceived brand localnessan empirica...

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Igelbrink, Jorg.
- Perceived brand localnessan empirical study of the German fashion market /
- by: Igelbrink, Jorg.; SpringerLink (Online service)
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Imprint: Springer Gabler,; Springer Fachmedien Wiesbaden :
- 出版地: Wiesbaden :
- 出版年: 2020
- ISBN: 9783658287665; 9783658287672
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
10.

An insider's guide to place branding...

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Kaefer, Florian.
- An insider's guide to place brandingshaping the identity and reputation of cities, regions and countries /
- by: Kaefer, Florian.; SpringerLink (Online service)
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Imprint: Springer,; Springer International Publishing :
- 出版地: Cham :
- 出版年: 2021
- ISBN: 9783030671433; 9783030671440
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論

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